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Creatives Rise To The Challenge In Bid To Deliver UK Pavilion 2015


Eight inspiring designs with a strong environmental stamp revealed as the competition to deliver the UK Pavilion at Milan Expo 2015 enters its final phase


Published on 18 April 2014



by UK Trade & Investment

(WireNews)

London, England

Creative teams have risen to the challenge of interpreting the UK theme at Milan Expo 2015. The theme is ‘Grown in Britain, Shared Globally’. The designs aim to raise awareness of how food production and consumption impacts on lives around the world, as the global population heads towards 9 billion.

See all the designs on our Facebook page and join the conversation about which UK innovations will help feed the planet in a sustainable way in the future.

The finalists’ concepts are listed anonymously under EU procurement rules. Sharp eyed design experts may enjoy guessing which teams have authored which schemes.

The UK will join over 140 countries at Milan Expo 2015 to promote global perceptions of the UK, and increase trade and investment.

Hannah Corbett, the UK Commissioner General and Project Director said:

"The creative sector has truly risen to the challenge of designing a world-class UK Pavilion that can showcase the best of the United Kingdom. The designs are impressive and diverse in their interpretation. It’s clear from the inspiring range of ideas on display, that we will be able to deliver something special at Milan Expo 2015."

The winning concept will be announced in May 2014.

UK Pavilion 2015 finalists

In alphabetical order, the finalist team leads are:

  • AL_A

  • Allford Hall Monaghan Morris and Studio Myerscough

  • Asif Khan

  • Barber & Osgerby

  • David Kohn Architects

  • Grant Associates

  • Paul Cocksedge Studio

  • Wolfgang Buttress Studio


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Posted 2014-04-18 11:10:00