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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 14 May 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Actegy Health Ltd t/a Aerosure Medic

A TV ad for the AeroSure Medic featured a woman sitting alone on her sofa talking about her medical condition, while appearing to be short of breath.  She stated, "Being short of breath and...
Date: 14 May 2014
Decision: Upheld

British Gas Services Ltd

A radio ad for British Gas Homecare boiler cover. A male voice stated, "Boiler breakdowns mean frosty bedrooms, icy showers and unexpected bills that cause a nasty chill too. But you can call...
Date: 14 May 2014
Decision: Not Upheld

Desert Point Ltd

An e-mail ad, with the subject line "Smoke smarter without sacrificing taste" included text which stated "Beat the Winter Blues and Save with e-Cigs!" and "E-CIGARETTES...
Date: 14 May 2014
Decision: Upheld

Inspop.com Ltd t/a Confused.com

A TV ad for an insurance price comparison site. A robot told a man at a car auction that he could use a "quick quote" service to find out how much he could save on his car insurance. The...
Date: 14 May 2014
Decision: Upheld

Johnson & Johnson Ltd

A TV ad, for Benecol yoghurt drinks, included a voice-over that stated, "Did you know two out of three adults have high cholesterol? Just like Linda here, until she discovered that … certain...
Date: 14 May 2014
Decision: Upheld

Kiddicare.com Ltd

A web page for a nursing chair featured a graphic indicating a star rating of 4.5/5. Beside this star rating, text stated "(963 Reviews) Read 963 Reviews Write a Review".  Halfway down...
Date: 14 May 2014
Decision: Not Upheld

Marlow Foods Ltd

A TV ad for Quorn featured Mo Farah describing a training regime involving eating protein and practicing long distance running. Farah said, "Quorn pieces are a healthy protein source, because...
Date: 14 May 2014
Decision: Not Upheld

Nouveau Finance Ltd t/a Payday Unlocked

Two text messages from a payday loans company:a. The first, received on 6 November 2013, stated "If you need £200 today and can afford to pay back on your payday then unlock it TODAY with us...
Date: 14 May 2014
Decision: Upheld

Sirius Life Clinic

An internet ad on Facebook for hypnotherapy featured text which stated "YOU CAN QUIT SMOKING". Further text stated "STOP SMOKING WITH EASE HYPNOSIS IS THE MOST SUCCESSFUL WAY TO STOP...
Date: 14 May 2014
Decision: Upheld

Ticketmaster UK Ltd

The ticket-selling website www.ticketmaster.co.uk, offered tickets to see ‘The Cure’ on 28 March 2014 at the Royal Albert Hall.
Date: 14 May 2014
Decision: Not Upheld

Ultratone Scientific Instruments Ltd

The website www.futurapro.info, for health and beauty therapists, stated "The great benefits of ULTRASOUND - In Sonophoresis, electrolypolisis, anti-ageing, breakdown of fatty deposits,...
Date: 14 May 2014
Decision: Upheld

 


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Posted 2014-05-14 10:28:00