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ASA: Weekly Adjudications Published



Published on 03 September 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

American Apparel (UK) Ltd

Two ads, on the advertiser's website and Instagram page, for a skirt which was featured in their 'School Days' or 'Back To School' range:a. The website ad on www.americanapparel.co.uk featured an...
Date: 3 September 2014
Decision: Upheld

Betfair Counterparty Services Ltd t/a Betfair

The website www.betfair.com and a TV ad promoted gambling services:a. A box at the top of the "Football" tab on the website featured an image of an octopus and text stated "WORLD CUP...
Date: 3 September 2014
Decision: Upheld in part

Breitling Energy Corporation

A press ad in the Telegraph expressed support for the use of hydraulic fracturing to extract natural gas from shale rock. Text stated "Dear Citizens of the United Kingdom, Do you know that...
Date: 3 September 2014
Decision: Upheld

Calinnova Ltd t/a EquiFeast

A magazine ad for a horse supplement that made efficacy claims for the role of chelated calcium as a horse calmer and additional claims about the negative effect of magnesium on horse behaviour....
Date: 3 September 2014
Decision: Upheld

Eighty Twenty Ventures Ltd t/a Bootea

The website www.bootea.com promoted teas. Text on the "About Bootea" page, under the heading "What does Bootea do?", stated "The natural ingredients in Bootea can: Increase...
Date: 3 September 2014
Decision: Upheld

Fischer Future Heat UK Ltd

Ads promoted storage heaters:a. A press ad included the claims "The most efficient German storage heater in the UK", "... most efficient German storage radiator on the market",...
Date: 3 September 2014
Decision: Upheld in part

GenericMaths Ltd t/a Conquermaths.com

A competition, on the website www.maydaymaths.com, stated "Picture & Joke Competition To be in with a chance of winning, get your creative head on and make us a picture! Your picture can...
Date: 3 September 2014
Decision: Upheld

Medical Aid for Palestinians

Three ads for Medical Aid for Palestinians:a. A regional press ad was headed "What if you needed a permit to get to hospital in Oxford … but were denied?" and further text stated...
Date: 3 September 2014
Decision: Upheld in part

MYA Cosmetic Surgery Ltd

A TV ad for MYA Cosmetic Surgery began with text across the screen which stated "MYA - MAKE YOURSELF AMAZING - COSMETIC SURGERY - REMOVE AREAS OF STUBBORN FAT IN 2 HOURS".  The ad then...
Date: 3 September 2014
Decision: Upheld

 


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Posted 2014-09-03 10:37:00