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ASA: Weekly Adjudications Published



Published on 27 August 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

ACTIS Insulation Ltd

A brochure and website, www.insulation-actis.com, for ACTIS Insulation Ltd which provided information about the company's insulation products:a.  The brochure, under the heading "HCONTROL...
Date: 27 August 2014
Decision: Not Upheld

Britannia Campaigning Ltd t/a Britain First

Images on www.britainfirst.org, a website for a political party, and an ad on Facebook:a. The website 'Shop' page included pictures of various products, including an embroidered baseball cap, a...
Date: 27 August 2014
Decision: Upheld

Datepositive.net

A dating website, www.datepositive.net, stated "UK's Largest HIV Dating & Herpes Dating Since 2006 … Over 6,000 members - more than HIV Match".Under the heading "The UK's best...
Date: 27 August 2014
Decision: Not Upheld

Department of Energy and Climate Change t/a snugandsave.co.uk

A TV ad, seen on 28 January, and an advertorial in the national press for the Department of Energy and Climate Change’s (DECC)’ Green Deal initiative:a. The TV ad featured TV presenter Oliver Heath...
Date: 27 August 2014
Decision: Upheld in part

Hold Fast Entertainment Ltd t/a The Garage

Four ads, for The Garage nightclub in Glasgow:a. An ad for a competition, posted on the advertiser's Facebook page, included an image with text which stated "Like + Share to win a VIP...
Date: 27 August 2014
Decision: Upheld

Ladbrokes plc t/a Betdaq

A website for a betting service, www.betdaq.com, featured an image of the statue of Christ the Redeemer with the surrounding city of Rio de Janeiro visible behind. The statue had been digitally...
Date: 27 August 2014
Decision: Upheld

LensWay Inc

A website www.lensway.co.uk for glasses and contact lenses. Scrolling text at the top of each web page stated "FREE DELIVERY AND EASY FREE RETURNS". Text on the page titled ' PureVision...
Date: 27 August 2014
Decision: Upheld

Lidl UK GmbH

An in-store leaflet featured a range of promotional products that was headlined "Italian. Half Price Weekend Offers 01.0.3.14 & 02.03.14 only". The ad included an image of minced beef...
Date: 27 August 2014
Decision: Not Upheld

Luton 247 Airport Parking Ltd

A sponsored search ad for Luton 247 Airport Parking stated "£40 for 7 days ... No hidden charges".
Date: 27 August 2014
Decision: Not Upheld

Selectamark Security Systems plc t/a BikeRegister

Claims on www.bikeregister.com, for a bicycle registration database. The ad stated "The UK's leading online bicycle identification and registration initiative aiming to reduce cycle theft,...
Date: 27 August 2014
Decision: Not Upheld

TNT Post UK Ltd

A leaflet and a regional press ad for TNT Post UK:a. The leaflet showed a photograph of a man in TNT uniform. Text stated "What does my Postie Look like? Like this - in a smart uniform which...
Date: 27 August 2014
Decision: Upheld in part

Wells & Youngs Brewing Company Ltd

A TV ad, promoting Estrella beer, showed a band playing at a party, before cutting to scenes from earlier in the day. A man was shown preparing a paella for a group of friends at a villa. Various...
Date: 27 August 2014
Decision: Not Upheld

Zenimax Europe Ltd t/a Bethesda

An ad for the video game ‘Wolfenstein: The New Order’ was displayed on a gaming website, www.eurogamer.net. An ad bordered the home page and was headed "Wolfenstein: The New Order ...] HOVER...
Date: 27 August 2014
Decision: Not Upheld

 


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Posted 2014-08-27 12:44:00