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ASA: Weekly Adjudications Published



Published on 13 August 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Barclays Bank plc

Two ads promoted Barclays Business banking. All featured background breaking news style music and they each included an interview with a Barclays customer.a. One radio ad featured an interview with...
Date: 13 August 2014
Decision: Not Upheld

Belstaff Group SA

A website, www.belstaff.co.uk, featured an embedded video on the "PURE MOTORCYCLE" page of the website. The video featured a group of five men riding motorcycles on UK roads and visiting...
Date: 13 August 2014
Decision: Upheld

Belvue Cars Ltd

An ad for a used car dealership appeared as a sponsored post on the complainant's Facebook news feed. The ad featured an image of a woman, visible from the shoulders down, facing away from the...
Date: 13 August 2014
Decision: Upheld

Bonne Terre Ltd

A sponsored search result and pages on the website www.skyvegas.com:a.  The sponsored search ad, which was seen on a mobile device, stated "… £10 Instantly Free For Joining Plus 200% Matched...
Date: 13 August 2014
Decision: Upheld

British Gas Trading Ltd

A TV ad for British Gas smart meters featured an animated explosion of blue lights, sending beams into various homes. One entered a family home hitting various appliances, including a gas cooker,...
Date: 13 August 2014
Decision: Not Upheld

British Telecommunications plc t/a BT

A TV ad for fibre optic broadband featured on-screen text that stated "62% UK coverage. Check bt.com/infinity for availability. From survey of 886 BT Infinity customers (unlikely to ever...
Date: 13 August 2014
Decision: Upheld

Cassava Enterprises (Gibraltar) Ltd t/a 888sport.com

A website for 888sport, www.888sport.com, which included a page headed "BagBigOdds". Text on the page stated "Arsenal to win in 90 minutes 3/1", underneath which was a large...
Date: 13 August 2014
Decision: Upheld

DMC Electrical

A regional press ad, for DMC Electrical, stated "ALL WORK GUARANTEED".
Date: 13 August 2014
Decision: Upheld

E&L Distribution Ltd t/a LeoLites

A poster ad, on a bus shelter, for a brand of e-cigarettes.  Text in the ad stated "E-CIGARETTES HAVE EVOLED.  LEOLITES.COM.  LOVE YOUR LUNGS".  
Date: 13 August 2014
Decision: Upheld

Hampson Hughes Solicitors

A TV ad and video on the advertiser's own YouTube channel for Hampson Hughes Solicitors personal injury firm. The ad featured a male character singing about an accident he had. During a break in...
Date: 13 August 2014
Decision: Upheld

Hydra International Ltd

A website for Hydra International, www.hydra-aqua.com, advertised pond supplies:a. Text on the product page for "Hydra DR-64T" stated "Biological solution for Duckweed Control in...
Date: 13 August 2014
Decision: Upheld

IEP Ltd

A leaflet for a wind energy project, which was distributed to properties in the village of Foston, stated "You are already enjoying lower energy costs from existing renewable energy...
Date: 13 August 2014
Decision: Upheld

Inch by Inch Ltd t/a singlecatholics.co.uk

A website for an introductions agency, www.singlecatholics.co.uk, included the title "Online Dating for Single Catholics". Under the heading "Welcome to Single Catholics" text...
Date: 13 August 2014
Decision: Upheld

International Memorabilia Auctions Ltd

A newspaper ad promoting an auction in Wigton, Cumbria on 13 April 2014 was headed "IMPORTANT AUCTION LIQUIDATION OF 700 LOTS TO BE SOLD INDIVIDUALLY - MOST ITEMS TO BE SOLD WITH NO RESERVE...
Date: 13 August 2014
Decision: Upheld

Isiris Racing Services

Two ads, for a horse racing tipster service, which appeared in the Racing Post:a. The first ad stated "If YOU have got the PATIENCE then WE have got the BETS ...". A list of each date...
Date: 13 August 2014
Decision: Upheld

Lycamobile UK Ltd t/a lycamobile.co.uk

A website for a mobile phone network, www.lycamobile.co.uk, outlined details of a 4G data plan and featured text which stated "UNLIMITED 4G DATA With 500 UK minutes & unlimited UK texts...
Date: 13 August 2014
Decision: Upheld

Newsquest (Sussex) Ltd t/a The Argus

A regional press ad for advertising space in The Argus newspaper. Text in the ad stated "The Argus continues to GROW ... 48 Journalists ensuring The Argus remains YOUR VOICE ... 42,606***...
Date: 13 August 2014
Decision: Upheld in part

Paddy Power plc

An ad, for Paddy Power, seen in the Metro. It featured the text "WHO'S THE BEST MASS DEBATER? CLEGG 6/4 FARAGE 1/2 ..." and photographs of Nick Clegg and Nigel Farage with suggestive...
Date: 13 August 2014
Decision: Not Upheld

Pentagon Motor Holdings Ltd t/a Pentagon

A website ad for a car dealership, at www.pentagon-group.co.uk, listed cars for sale under the heading "New Vauxhall Adam". The listing for each car stated a range of information...
Date: 13 August 2014
Decision: Upheld

Petfre (Gibraltar) Ltd t/a Betfred

An e-mail promotion and a website page for an online betting website, www.betfred.com:a. Text in the e-mail promotion stated "Welcome to Betfred ... Your £10 Free Mobile Sports Bet is being...
Date: 13 August 2014
Decision: Upheld

The Carphone Warehouse Ltd

Price claims on the website www.carphonewarehouse.com presented the price of a "Pay as you go" handset as "From £59.95 plus £10 top-up". The networks on which the phone was...
Date: 13 August 2014
Decision: Upheld

The Colt Car Company Ltd t/a Mitsubishi Motors UK

a. A TV ad, for the Mitsubishi Outlander PHEV, featured a voice-over that stated, "Introducing the Mitsubishi Outlander PHEV. The world's first four-wheel drive plug-in hybrid SUV. The fusion...
Date: 13 August 2014
Decision: Upheld

Togs4specialsprogs

A website for clothing for children with special needs, www.togs4specialsprogs.com, stated "... Togs4specialsprogs create custom made clothing and accessories for Babies, Children, Teens and...
Date: 13 August 2014
Decision: Upheld

Virgin Media Ltd

A regional press ad for Virgin Media Ltd, stated "Hi Sky customers, you could save over £400 a year.  Plus, right now save an extra £162 in our Red Hot Sale ... Switch and save today...
Date: 13 August 2014
Decision: Upheld

Vodafone Ltd

A TV ad and a national press ad for Vodafone:a. The TV ad showed fire fighters at the scene of a fire. A female voice-over stated, "People say, 'but don't you worry?' and I go 'well, no, it's...
Date: 13 August 2014
Decision: Upheld in part

Wireless Armour Ltd

The crowd funding website www.indiegogo.com, promoted "Wireless Armour: Men's Underwear Protecting Your Health". Text stated "... By carrying our devices on our bodies 24/7 we are...
Date: 13 August 2014
Decision: Upheld

World Of Accessories Ltd

The website www.world-of-accessories.co.uk, for electrical and technology accessories, stated "Sky Eye with SKY [sic] + HD TV Remote Control … A Sky HD Remote (NEW silver/grey model) with the...
Date: 13 August 2014
Decision: Upheld

 


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Posted 2014-08-13 10:13:00