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ASA: Weekly Adjudications Published



Published on 06 August 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

ACHICA Ltd

An e-mail and a website for a company providing discounts on luxury products:a. The e-mail ad contained a bedding range called "Hotel Living: 1000 Thread Count". Text stated "The...
Date: 6 August 2014
Decision: Upheld

ACHICA Ltd t/a ACHICA.com

A TV ad for ACHICA.com opened with a visual of a man who sat on one of several chairs, all positioned in a rural setting.  On-screen text stated "I FOUND JUST what I wanted IN THE MIDDLE OF...
Date: 6 August 2014
Decision: Upheld

Cells4Life Group LLP

A brochure and website for Cells4Life stem cell storage featured a number of claims about the company.
Date: 6 August 2014
Decision: Upheld in part

Cereal Partners UK

A TV ad for breakfast cereal:The ad featured a man in historical dress exercising in a variety of ways and handling wheat. A voice-over stated, "Back in 1893, Henry Perky put his heart into...
Date: 6 August 2014
Decision: Upheld

Emmanuel School

Claims on a page entitled "ICCE", of the website www.emmanuelschoolexeter.co.uk, which was accessible via a drop-down list labelled "Curriculum" from the home page, stated...
Date: 6 August 2014
Decision: Upheld

ICA t/a whatsonhighlands.com

An entertainment mailing from the Inverness City Advertiser, titled "whatsonhighlands", stated "... the weekly fix … A new way to keep up to date with what's on - and where to go,...
Date: 6 August 2014
Decision: Upheld

Isle of Wight Hotels Ltd t/a Albion Hotel / Sandringham Hotel

Two national press ads promoted hotel stays in the Isle of Wight:a. The first, for the Sandringham Hotel, stated "25% off your holiday - Bed Breakfast and Dinner and FREE CAR FERRY ......
Date: 6 August 2014
Decision: Upheld

Nicofresh Ltd

A billboard poster, which appeared in various locations in Belfast, featured an elderly white woman sitting on a sofa alongside a young black man. The man had his arms around the woman and his eyes...
Date: 6 August 2014
Decision: Upheld

PPI Claims Management Company Ltd t/a Lion Claimline

An e-mail from a PPI claims management company, stated "... we only send emails to people who have provided their permission and wish to receive them".
Date: 6 August 2014
Decision: Upheld

Sporting Index Ltd

A press ad for Sporting Index, seen in City AM and the Racing Post, featured an image of the 'Christ the Redeemer' statue that had been digitally manipulated to show Jesus with his right arm around...
Date: 6 August 2014
Decision: Upheld

Tesco Stores Ltd

A TV ad, a regional press ad and a national press ad for Tesco milk:a. Voice-over in the TV ad stated, "At Tesco, caring about our milk goes all the way back to the cows. We promise a fair...
Date: 6 August 2014
Decision: Not Upheld

TUI UK Ltd t/a Crystal Summer

A website, www.crystalsummer.co.uk, for holiday packages, viewed on 16 April 2014, featured a search facility.  Upon entering search criteria, search results were returned that indicated the...
Date: 6 August 2014
Decision: Upheld

Virgin Active Ltd

Text on a section of the website www.virginactive.co.uk headed "THE TWICKENHAM CLUB" listed membership options for a health club in Twickenham. Each option was accompanied by a price in...
Date: 6 August 2014
Decision: Upheld

Winning Deals Ltd

Two ads promoting a pair of hands-free binoculars:a. A press ad in TV Choice magazine contained a corner flash with text stating "FREE HANDS-FREE BINOCULARS FOR EVERY READER!". Further...
Date: 6 August 2014
Decision: Upheld

Wm Morrison Supermarkets plc

A TV ad showed a mother preparing a burger for her daughter, who was talking about her day at school. The mother stacked lettuce, tomato and onion on top of the burger and sealed it with the top of...
Date: 6 August 2014
Decision: Upheld

 


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Posted 2014-08-06 09:40:00