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ASA: Weekly Adjudications Published



Published on 30 July 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Aesthetic and Cosmetic Surgery Ltd t/a The Harley Medical Group

Ads on the advertisers own website, a banner ad on YouTube and a magazine ad for a cosmetic surgery provider included the claim "Setting the Gold Standard".
Date: 30 July 2014
Decision: Upheld

Birmingham 29 Ltd t/a TheTicketSellers.co.uk

An ad on a ticket vendor's website, www.theticketsellers.co.uk, was headed "Southport Weekender 2014 - The Big 50 Birmingham Coach". Text underneath stated "Standard Ticket",...
Date: 30 July 2014
Decision: Upheld

British Airways plc

The search results page of the website www.britishairways.com, that appeared after a search for a return trip from London to Sri Lanka, displayed outbound flight options under the headings...
Date: 30 July 2014
Decision: Upheld

British Telecommunications plc t/a BT

Two national press ads for BT broadband:a. The ad was headed "THE BIG BT BROADBAND SALE" and gave details of three packages available: "BT BROADBAND"; "BT INFINITY";...
Date: 30 July 2014
Decision: Not Upheld

Camerons Brewery Ltd t/a Trocaderos South Shields

A posting on the TrocStars' Facebook page promoted a competition. It featured a poster with an image of two women both drinking from large glasses and text which stated "Got yourself drunk at...
Date: 30 July 2014
Decision: Upheld

Cash On Go Ltd t/a Peachy.co.uk

Two ads for Peachy.co.uk, printed on sandwich wrappers:a. One ad stated "Loans from £50 to £500 ... Cheaper than Payday Loans! Pay back in partial payments!" and featured two 'sliders'...
Date: 30 July 2014
Decision: Upheld in part

Damartex UK Ltd t/a Damart

A direct mailing, for a mail order catalogue, stated "Your customer file has been selected - you are entitled to the following awards: read this correspondence detailing how to redeem your...
Date: 30 July 2014
Decision: Upheld

Department of Health t/a NHS

A TV ad for the NHS smoke free campaign showed a man who lit up a cigarette outside his house. A growth appeared on the cigarette which increased in size as he smoked.The voice over stated...
Date: 30 July 2014
Decision: Not Upheld

Dr Oetker (UK) Ltd t/a Chicago Town

A TV ad for Chicago Town pizza included a voice-over that said "Nothing delivers like Chicago Town Takeaway, voted number one versus Dominos" and on-screen text stated "VOTED No.1 VS...
Date: 30 July 2014
Decision: Upheld

Edinburgh Airport Ltd

An online display ad for parking at Edinburgh Airport. Text stated: "Edinburgh Airport ... Official Edinburgh Airport Parking. You won't find our parking for less pre-book from only £3.19 per...
Date: 30 July 2014
Decision: Not Upheld

Flightbrick Ltd t/a Tearless Teething

Claims on the home page of www.tearlessteething.com stated "Welcome to Tearless Teething - Hazelwood Necklaces ... Acidity imbalance in the body is thought to be a main player in certain...
Date: 30 July 2014
Decision: Upheld

Gallaher Ltd

A national press ad, for Gallaher Ltd, JTI’s UK trading company (Gallaher), a tobacco company, which appeared in April 2013, included an e-mail from the UK Department of Health to the Australian...
Date: 30 July 2014
Decision: Upheld in part

HotPond Media Ltd t/a loanmonarch.co.uk

A text message that stated "Hi, need a quick loan £100 upto £25000, 98% Acceptance Rates!  No credit checks, CCJ's and defaults OK.  Visit www.loan-monarch.co.uk Now or text STOP".
Date: 30 July 2014
Decision: Upheld

ITW Ltd t/a Forté Lubricants

A website for the Good Garage Scheme, www.goodgaragescheme.com, stated "The Good Garage Scheme. Looking for a local garage you can trust for a car service, MOT or car repair? Using the Good...
Date: 30 July 2014
Decision: Not Upheld

Ladbrokes Betting & Gaming Ltd

A banner ad on www.sportsbeta.ladbrokes.com, for a sales promotion, stated "UP TO £500! IN FREE BETS ON LADBROKES EXCHANGE". Smaller, hyperlinked text stated "* T&Cs Apply -...
Date: 30 July 2014
Decision: Upheld

Lend Lease (Elephant & Castle) Ltd

Two web pages about urban redevelopment in Elephant and Castle:a. A page headed "Construction starts on first new homes in elephant" on www.onetheelephant.com featured text that stated...
Date: 30 July 2014
Decision: Not Upheld

Mast-Jaegermeister UK Ltd

A TV ad, promoting Jägermeister, showed a group of male friends leaving for a road trip in the early hours of the morning. The men were shown travelling through snowy, mountainous terrain in a...
Date: 30 July 2014
Decision: Upheld in part

Nick Freeman Ltd t/a Freeman & Co

Claims on the website www.nickfreemansolicitors.co.uk stated "Freeman & Co is one of the UK's best known criminal law practices, headed by its founder, Nick Freeman ... About Nick Freeman...
Date: 30 July 2014
Decision: Upheld

RAC Motoring Services t/a RAC

Claims on the website www.rac.co.uk promoted breakdown cover. A price for each type of cover was stated as a "Web Price", above which there was a corresponding, higher, "List...
Date: 30 July 2014
Decision: Not Upheld

rentchecks.com

Claims on www.rentchecks.com, seen in October 2013, which promoted a checking service for tenants and landlords stated "Rentchecks.com has been a leading provider of pre tenancy & lease...
Date: 30 July 2014
Decision: Not Upheld

Samuel Windsor

A national press ad for Samuel Windsor, a menswear retailer, showed images of models wearing various items of clothing with text that stated, "Button-collar casual shirts. £18 RRP £60 - Buy...
Date: 30 July 2014
Decision: Upheld

Sandhurst Associates Ltd t/a spends4u.co.uk

A text message, from www.spends4u.co.uk, stated "... could approve you for a loan of up to £1000 today. No matter what your circumstances. Fast and completely online. To opt out text End".
Date: 30 July 2014
Decision: Upheld

Solitair Ltd t/a Solitair Holidays

A national press ad for a travel company stated "The First Choice for Single Travellers".
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd

A direct mailing for Tesco's "royal babyevent", featured information about various products, including a section headed "Aptamil with Pronutra+ our most advanced formula yet"....
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd

Claims on a website for a supermarket, www.tesco.com, seen on 23 October 2013, stated "Hobgoblin 4x440ml Can ... SAVE 49p Was £4.99 Now £4.50 valid from 23/10/2013 until 12/11/2013".
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd t/a F&F

A TV ad, for Tesco F&F clothing range, cut between a woman and a man wearing different clothing in each shot and included the woman in a bikini and cut-off shorts. The models were shown either...
Date: 30 July 2014
Decision: Not Upheld

The Knowledge Academy Ltd

An ad on an employment agency website stated "PRINCE2 Training For £199 theknowledgeacedmy.com/Prince2 Overview Foundation & Practitioner. 5 Day PRINCE2 Training And Exam".
Date: 30 July 2014
Decision: Upheld

TransferWise Ltd

A poster for Transferwise.com stated "$CAMM€D YOUR BANK IS SECRETLY OVERCHARGING YOU ON INTERNATIONAL MONEY TRANSFERS  Next time, save 90% with TransferWise".
Date: 30 July 2014
Decision: Upheld

Tufferman Ltd

A national press ad, for Tufferman Ltd, stated "HALF PRICE! 3 STORALEX SHELVING BAYS ...".  The ad showed three images of shelves connected with plus symbols followed by an equals sign....
Date: 30 July 2014
Decision: Upheld

Virtual Insanity Ltd t/a Daisy Street

A website for an online clothes retailer, www.daisystreet.co.uk, featured a page entitled "Customer Service". Text on the "FAQ'S ON RETURNS" section stated "Do I have to...
Date: 30 July 2014
Decision: Upheld

Vodafone Ltd

The "Pay monthly iPhone" section of www.vodafone.co.uk displayed contract options for various iPhone models:a. The "iPhone 5s" section featured a table of contract options. The...
Date: 30 July 2014
Decision: Not Upheld


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Posted 2014-07-30 09:36:00