Home  / UK / Legal Register for Membership
Username:
Password:





ASA: Weekly Adjudications Published



Published on 16 July 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

24.7 Tradesmen (Glasgow) Ltd

A competition administered through social media in which entrants could win an iPad. The details of the winner were released on Facebook on 27 January 2014, in a post which stated...
Date: 16 July 2014
Decision: Upheld

Anthony Nolan

A poster, press ad and the website for the Anthony Nolan Trust:a. The press ad stated “WE’VE FOUND A CURE FOR BLOOD CANCER. PLEASED TO MEET YOU. At Anthony Nolan, we work tirelessly to cure blood...
Date: 16 July 2014
Decision: Not Upheld

Betshare Racing

a. A regional press ad for a racing tipster service and the website www.betshareracing.com included the claim "’FREE!!!’ 7 Secrets to Help YOU Make Money From Horseracing! … discover how to...
Date: 16 July 2014
Decision: Upheld

Chandlers Garages (Brighton) BMW

A radio ad for a car dealership selling the BMW 2 Series Coupe. The ad featured a conversation between a male and a female over upbeat background music. The male asked the female "Go on, what...
Date: 16 July 2014
Decision: Not Upheld

Colonial Gifts Ltd t/a iflorist.co.uk

A website and email for an online florist:a. The main website included the statement "Our talented florist [sic] can send flower arrangement [sic] across Ireland and Northern Ireland. Popular...
Date: 16 July 2014
Decision: Upheld in part

Diabetes UK

Posters encouraged consumers to check their risk of Type 2 diabetes:a. A poster featured a father and daughter hugging and crying. Bold text stated "CHECK YOUR RISK OF TYPE 2 DIABETES. IF NOT...
Date: 16 July 2014
Decision: Not Upheld

Emerald Heritage Ltd

A website for Emerald Heritage, www.emerald-heritage.com, sold souvenir plots of land in Northern Ireland. Text on the home page stated "Have You Always Dreamed of Owning Land in Ireland?...
Date: 16 July 2014
Decision: Not Upheld

EW Technologies Ltd

A regional press ad, for a water softener system, stated "[They] decided to take control of their hard water problems with EWT's Gold Series, removing 100% of limescale from their home...
Date: 16 July 2014
Decision: Upheld

Firebox.com Ltd

An ad on the home page of www.firebox.com, featured a product entitled the "UNT Mug" and showed a picture of the mug, which had a C-shaped handle and the letters UNT  printed after it.
Date: 16 July 2014
Decision: Upheld

Flamingo Land Ltd t/a Flamingo Land Resort Yorkshire

A national press ad for Flamingo Land Resort Yorkshire featured the headline "DISCOVER THE UK'S ONLY COMBINED THEME PARK, ZOO AND HOLIDAY RESORT".
Date: 16 July 2014
Decision: Not Upheld

GlaxoSmithKline UK Ltd t/a MaxiNutrition

A TV ad, that also appeared on the advertiser's YouTube channel, for MaxiNutrition proteins:a. The TV ad showed people taking part in various sports, including: boxing, swimming, rugby and cycling....
Date: 16 July 2014
Decision: Upheld

Jaguar Land Rover Ltd

A video ad, on Jaguar Land Rover Ltd's YouTube channel, titled "The Art of Villainy" was presented as part of Jaguar's "GoodToBeBad" ad campaign. The ad featured actor Tom...
Date: 16 July 2014
Decision: Upheld

JJ Locksmiths t/a Farnham Locksmiths

Two web pages for a locksmith company www.farnham-locksmiths.co.uk:a. Text on the home page of the website stated "Farnham Locksmiths ... When it comes to getting a reliable locksmith service,...
Date: 16 July 2014
Decision: Upheld

Kimberly-Clark Ltd

A TV ad, an e-mail, a brand page on an online supermarket, a web page, a post on Facebook and an in-store sales promotion for Andrex toilet paper:a. The TV ad featured shots of empty toilet rolls,...
Date: 16 July 2014
Decision: Not Upheld

Minerva Research Labs Ltd

A TV ad for a collagen-based drink. The ad opened with a shot of a woman looking at a reflection of her face in a dressing-room mirror and smiling. The voiceover stated "I drink Pure Gold Collagen...
Date: 16 July 2014
Decision: Upheld

NJOY Innovations Ltd

Two TV ads for NJOY electric cigarettes: a. The first ad featured a montage of scenes, which documented the friendship between two men and was set to a soundtrack. The friends were shown in various...
Date: 16 July 2014
Decision: Not Upheld

Police Scotland

Two radio ads about rape prevention heard on Radio Clyde and West FM:a. In one ad a male voice-over stated, "Sometimes I think there's a culture of ‘oh yeah, I'm gonna go out and get smashed...
Date: 16 July 2014
Decision: Not Upheld

President Properties Ltd t/a NutriCigs UK

The website www.buynutricigs.co.uk, promoted a range of electronic cigarettes. The website stated "NutriCigs … FORTIFIED ELECTRONIC CIGARETTES". The website featured three electronic...
Date: 16 July 2014
Decision: Upheld

Renault UK Ltd

A national press ad, for the Renault ZOE, a car powered exclusively by an electric motor charged from an external source, was headed "100% ELECTRIC RENAULT ZOE". Further text included...
Date: 16 July 2014
Decision: Not Upheld

Search Me Ltd

A sponsored search ad stated "0844 800 0040 sky.customerservicesuk.com Phone Customer Services Dial Direct Contact Number. TV, Broadband, Billing & Support". Smaller, light coloured...
Date: 16 July 2014
Decision: Upheld

TADServices Ltd t/a driver-theory-test.co.uk

A Google sponsored search result, promoting www.driver-theory-test.co.uk, stated "£31 Official Theory Test - Gov UK Includes Free Retests - www.driver-theory-test.co.uk/Gov-UK - Book Your...
Date: 16 July 2014
Decision: Upheld

Telefónica UK Ltd t/a O2

A press ad and a website, www.O2.co.uk, for mobile phone contracts provided by O2: a. The press ad featured images of the iPhone 5c in various colours. Large text stated "£32 tariff, no...
Date: 16 July 2014
Decision: Upheld in part

The West Hampstead International School Campaign

A leaflet and prospectus for the West Hampstead International School Campaign:a. The leaflet included text which stated "Run together with not-for-profit professional partners".b. The...
Date: 16 July 2014
Decision: Not Upheld

World of Mobility

A website selling mobility scooters, www.worldofmobility.co.uk, featured the "Freerider Luggie Mobility Scooter".
Date: 16 July 2014
Decision: Upheld

 


Contacts

Enter your email:
Enter Subject:
Enter your message:
Please enter this numbers in the fields:
 
  Click image to get a new code.
Enter code:
 

Posted 2014-07-16 10:42:00