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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 11 June 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

British Telecommunications plc

A TV ad for BT Sport showed Jake Humphries walking into various scenes in which consumers were watching BT Sport on TV, including scenes set in a barber's shop and a pub. One consumer was also...
Date: 11 June 2014
Decision: Upheld

CharGrilled Ltd

An ad seen in Viz magazine, promoting an online retailer of T-shirts, showed a young girl wearing a T-shirt and holding a glass of wine in one hand and a cigarette in the other. Text stated...
Date: 11 June 2014
Decision: Upheld

CN Creative Ltd t/a Vype

Two ads for a brand of e-cigarette:a. A TV ad, which featured a young man and woman running through city streets at night, to an energetic soundtrack. On-screen text stated "Contains nicotine....
Date: 11 June 2014
Decision: Upheld in part

Dr Harald Gaier

Claims on the home page of www.drgaier.com stated "Dr Harald Gaier ... Scientifically proven alternative medicine, paired with orthodox diagnostic tests.  Dr Gaier is someone who is frequently...
Date: 11 June 2014
Decision: Upheld

Fdd International Ltd

An ad shown both on TV and on Youtube promoted a teeth whitening product:a. The TV ad featured a close-up of a woman smiling and a graphic of eight different shades of tooth colour. The woman's...
Date: 11 June 2014
Decision: Upheld

Happy Homeopathy

A website for a complementary therapy practitioner, www.happyhomoeopathy.co.uk, featured a page entitled "Don't Sweat It - Menopause relief". Text on this page stated "The menopause...
Date: 11 June 2014
Decision: Upheld

Integral Health Ltd t/a Dr Sam

Two websites for an alternative health practitioner.a. The website www.drsam.co.uk stated "Dr Sam Shohet is the leading Alternative Health Practitioner in Harley Street, London and Woking,...
Date: 11 June 2014
Decision: Upheld

MyCityDeal Ltd t/a Groupon

A promotion, seen on www.groupon.co.uk, offered a "Google Nexus 5 Quad Core 4G Smartphone for £285 With Free Delivery (27% Off)". Text under the heading "Fine Print" stated...
Date: 11 June 2014
Decision: Upheld

Pfizer Ltd

A regional press ad, dated November 2012, for a skincare tablet stated "IMEDEEN Beautiful skin begins within. Award-winning skincare in a tablet ... Winner of several consumer and beauty...
Date: 11 June 2014
Decision: Upheld

Pharmacare (Europe) Ltd t/a Bioglan

A TV ad for chia & flax seeds featured Matt Dawson, who stated "Have you discovered the power of a Bioglan superfood that you can add to your diet every day? It's highly nutritious"....
Date: 11 June 2014
Decision: Upheld

Slenderiiz UK

Claims on www.slenderiiz-uk.com promoted homeopathic products which accompanied a weight loss programme. Text stated “Slenderiix & Xceler8. The one-of-a-kind formula is made up of 100 percent...
Date: 11 June 2014
Decision: Upheld

Spartan Motor Factors Ltd

The home page of www.spartanmotorfactors.co.uk, a motor vehicle parts supplier, featured a close-up picture of a woman's bottom clothed in fishnet tights and underwear shorts with the company's...
Date: 11 June 2014
Decision: Upheld

TSB Bank plc t/a TSB

A TV ad for TSB featured a cartoon of a business woman carrying a cashbox to a TSB branch. A couple shook hands with a member of staff outside the branch before viewing a recently sold house on...
Date: 11 June 2014
Decision: Not Upheld

Univilla Ltd t/a Consol

The website www.consol.eu, for a tanning company, stated "When the skin is exposed to Ultraviolet (UV) Light, this triggers the production of a pigment called melanin … Another side effect of...
Date: 11 June 2014
Decision: Upheld

 


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Posted 2014-06-11 09:40:00