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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 07 May 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Alupro

A competition on the Every Can Counts Facebook page stated "Christmas ExtravaCANza … HAVE A CANNY CHRISTMAS … May the canniest Christmas creation win! WINNER GETS £200 High St Voucher … TWO...
Date: 7 May 2014
Decision: Upheld

British Telecommunications plc t/a BT

The website www.bt.com offered an 'availability checker,' which users could search, based on their landline phone number or address, in order to find out which broadband services were currently...
Date: 7 May 2014
Decision: Upheld

Cereal Partners UK

An animated cinema ad, shown before the U-rated film 'Monster's University' at 4:30 pm, featured an equity brand character holding a surfboard at the top of a long waterslide. He said "Chip...
Date: 7 May 2014
Decision: Not Upheld

Clean Solar Solutions Ltd

A website for Clean Solar Solutions solar panel cleaning services, www.solar-panel-cleaners.com, featured a counter graphic on the home page which increased by one digit approximately every second....
Date: 7 May 2014
Decision: Not Upheld

GlaxoSmithKline UK Ltd

Claims on www.ribena.co.uk "Ribena Plus Benefits" page stated "Ribena Plus Benefits for you and your family The tasty new Ribena Plus range includes Ribena Plus with vitamin A and...
Date: 7 May 2014
Decision: Upheld

Holne Chase

The website www.holne-chase.co.uk, for holiday rental accommodation, advertised the property Fisherman's Flat.  Text stated "Fishermans [sic] Flat is situated in a wing of the main house, with...
Date: 7 May 2014
Decision: Not Upheld

Innovate Product Design Ltd

Ads promoted a product design company offering advice and information on patents and idea development:a. Claims on www.innovate-design.co.uk stated "Patent Search | Patent Office | UK Patents...
Date: 7 May 2014
Decision: Upheld in part

Inspop.com Ltd t/a confused.com

A radio ad for confused.com featured the sound of a doorbell ringing and a dog barking in response. A computer-generated voice stated "Greetings to you too, Rex. I am Brian of...
Date: 7 May 2014
Decision: Upheld

J Sainsbury plc

A TV ad in the style of a home video featured a woman and her three children recording a video message for their father serving with the armed forces. On-screen text appeared at the foot of the...
Date: 7 May 2014
Decision: Upheld

Kellogg Marketing and Sales Company (UK) Ltd t/a Kellogg

An animated cinema ad, shown before the U-rated film 'Monster's University' at 4:30pm, featured Coco Pops equity brand characters working in a mine. Coco the Monkey said "The gang and I were...
Date: 7 May 2014
Decision: Not Upheld

Mallusk Carpets

A radio ad, for a carpet retailer, featured the sound of a can being opened and a male voice that stated, "On the couch, drinking beer, watching football, what could be better?" In reply,...
Date: 7 May 2014
Decision: Upheld

Netflix Luxembourg S.à r.l

A claim on www.netflix.com stated "Watch TV programmes & films anytime, anywhere". The claim appeared on four different flash images; the first image showed a family watching the TV...
Date: 7 May 2014
Decision: Not Upheld

Quickie Divorce Ltd t/a quickie-divorce.com

An ad on the Quickie Divorce YouTube channel featured a woman speaking to camera.  She stated, "Quick Divorce are firmly established as the UK's leading providers of online divorces.  We've...
Date: 7 May 2014
Decision: Upheld

sit-up Ltd t/a Bid TV

A Bid TV teleshopping broadcast on 20 January 2014 included a presentation for silver earrings. During the presentation the presenter made the following statements "You're not going to believe...
Date: 7 May 2014
Decision: Upheld

The Save the Children Fund

A TV and video-on-demand (VOD) ad, for The Save the Children Fund:a. The TV ad began with a warning message that stated "ADVISORY The following advertisement features a real birth scene which...
Date: 7 May 2014
Decision: Not Upheld

UK Gold Services Ltd t/a Watch

A TV ad for condoms, broadcast during the film ‘The Goonies’ at around 9.05 pm on Saturday 24 August, opened with a scene of a woman lying in a half-sunken boat which panned out to show her being...
Date: 7 May 2014
Decision: Not Upheld

Via-Vox Ltd t/a Powwownow

Two regional press ads for Powwownow's conference calling service:a. Text stated "Empty your pockets with BT MeetMe. Or fill your boots with our free conference calling service. It's your...
Date: 7 May 2014
Decision: Upheld in part

Virgin Holidays Ltd

A website, www.virginholidays.co.uk, and Virgin Holiday's Facebook page, featured a competition for a holiday:a. The website was headed "WIN 4 Weeks of Holiday" and featured an image of a...
Date: 7 May 2014
Decision: Upheld

Yves Saint Laurent SAS

An ad published in The Times which promoted the opening of a new Saint Laurent shop in London featured a black and white image of a model wearing a dress and throwing her head back.
Date: 7 May 2014
Decision: Not Upheld


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Posted 2014-05-07 09:44:00