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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 30 April 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Debenhams Retail plc

A press ad, for Debenhams, stated "VAT FREE PRICES** ON FRAGRANCES*". Small print stated "**Discount is equivalent to the VAT payable on the reduced selling price".
Date: 30 April 2014
Decision: Not Upheld

Dell Corporation Ltd

The product page for the Dell Inspiron 15 computer, seen on www.dell.com on 5 December 2013, listed the features of the product. Text either side of the price stated "Get Free Shipping Valid...
Date: 30 April 2014
Decision: Upheld

Easylife Group Ltd

Two ads, for natural sunlight lamps, that appeared in the advertiser's catalogue.Ad (a) was headed "Flick the switch, turn on the sunshine". Text below stated "Flicker-free,...
Date: 30 April 2014
Decision: Upheld

Halewood International Ltd

A TV ad for Lambrini products featured three women dressed in loungewear on a sofa laughing. One woman had rollers in her hair. The next scene showed a woman dressed in eveningwear ringing the...
Date: 30 April 2014
Decision: Upheld

Hamish Hamilton Ltd

A regional press ad for a book release, seen on 3 February 2014, featured the heading "Philip Seymour Hoffman's drug overdose eclipses interest in sculpture trail". Further text below...
Date: 30 April 2014
Decision: Upheld

Ministry of Sound Group Ltd

A TV ad for a music compilation CD, featured a young woman in leggings and a crop top dancing around a council estate.  
Date: 30 April 2014
Decision: Not Upheld

PrizeFarm Ltd t/a Prize Pig

Text on the home page of the website www.prizepig.co.uk stated "I have cars, holidays, iPads and much more ready to win. Simply sign up to become a member of the Prize Pig family and then you...
Date: 30 April 2014
Decision: Upheld

Profitable Play Ltd t/a Jackpotjoy

An ad on a gambling website www.jackpotpro.com stated "Win prizes in time for New Year's! Celebrate New Year's Eve with fun-filled games and the chance to win cash and prizes in our all-day...
Date: 30 April 2014
Decision: Upheld

Richer Sounds plc

Claims on www.richersounds.com advertising a Samsung TV stated "Lowest Price Guaranteed We'll beat ANY price 'till [sic] it hurts, even from the web, & give you up to £100!" and...
Date: 30 April 2014
Decision: Upheld

Telefónica UK Ltd t/a O2

An in-flight magazine ad and a mobile internet site for O2:a. An in-flight magazine ad for O2 was headlined "Dive in this summer and travel worry-free with O2 Travel". Further text...
Date: 30 April 2014
Decision: Upheld

The Disney Store Ltd

A TV ad for Disney Bibbidi Bobbidi Boutique featured a young girl sitting at a dressing table smiling into a mirror. The next scene showed the girl with face paint on and placing a tiara on her...
Date: 30 April 2014
Decision: Upheld

Twentieth Century Fox Film Company Ltd

A radio ad for the film "Devil's Due" broadcast at 12.30 pm on Capital Radio London featured a female voice stating, "We're having a baby", followed by the sound of cheering....
Date: 30 April 2014
Decision: Not Upheld

Unchain the Brighton Motorist

A local press ad for Unchain the Brighton Motorist was headed "Unchain the Brighton motorist! Join our campaign" and further text included "We're a diverse group of businesses and...
Date: 30 April 2014
Decision: Not Upheld

United Carpets plc

A TV ad promoted a furnishings sale. On-screen text in the ad stated "THE BIG SALE NOW ON!" accompanied by the voice-over, "The big sale at United Carpets and Beds is now on"....
Date: 30 April 2014
Decision: Upheld

Virgin Media Ltd

A direct mailing from Virgin Media stated "Hi, you've been specially selected to get this offer. Thousands of people call to join Virgin Media every day, and chatting to them made us realise...
Date: 30 April 2014
Decision: Upheld

Volvo Car UK Ltd

A TV ad, for the car manufacturer Volvo, featured scenes of a car being driven on roads through different landscapes in Sweden under different weather conditions.  A female voice-over stated,...
Date: 30 April 2014
Decision: Not Upheld


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Posted 2014-04-30 10:06:00