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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 09 April 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

AXA PPP Healthcare Ltd

A TV ad for a health insurance provider stated "When you're ill it can put your life on hold. If you need to see a specialist, AXA PPP Healthcare will find the right one for you. We'll also...
Date: 9 April 2014
Decision: Not Upheld

Energy for Health Ltd

A magazine ad for the FlexxiCore Passive Exerciser was headed "Enjoy a Whole Body Workout While Putting Your Feet Up!" Further text below stated "You really can enjoy the benefits of...
Date: 9 April 2014
Decision: Upheld

EnviroVent Ltd

A TV ad for a household condensation and ventilation system included a voice-over which stated, "EnviroVent ... to help reduce condensation, streaming windows or mould problems .... The ad...
Date: 9 April 2014
Decision: Upheld

Finitro

Claims for a joint pain food supplement on www.finitro.com <> seen in December 2013 stated "Finitro Forte Plus with Collagen Type II, a substance found naturally in the joints, stimu
Date: 9 April 2014
Decision: Upheld

Gocompare.com Ltd

A TV and cinema ad for gocompare.com, the price comparison website.a. The TV ad showed people on a coach tour to "LlandofsavingmoneyandgettingtherightdealgogoGoCompare". The ad featured...
Date: 9 April 2014
Decision: Not Upheld

Holiday Extras Ltd

An e-mail, sent by Holiday Extras Ltd, stated "Airport Parking Offer: Save up to 60% + exclusive discounts" in the subject line. Text in the main body of the e-mail stated "Get 10%...
Date: 9 April 2014
Decision: Upheld

Martin Grant Homes

Claims on a website promoting a housing development, www.martingranthomes.co.uk, stated "Milton Place, Worth, West Sussex, RH10 7RU ... The appeal of living within a thriving community, with a...
Date: 9 April 2014
Decision: Upheld

Microsoft Ltd

A TV ad, for the computer game ‘Dead Rising 3’, presented in the style of a news broadcast featured the newsreader with blood on her clothes and in her hair. Partial text on screen stated...
Date: 9 April 2014
Decision: Not Upheld

Miele Company Ltd

An ad in a catalogue for a range of Miele vacuum cleaners, featured text that stated "All Miele cylinder vacuums are tested to last for 20 years*". The asterisk linked to text that stated...
Date: 9 April 2014
Decision: Upheld

Missguided Ltd

Two TV ads, for a women's clothing company, featured a young woman posing in different outfits to the song 'Jack' with the repeated lyrics "I want your body, everybody wants your body, so...
Date: 9 April 2014
Decision: Not Upheld

Omega Pharma Ltd

Ads for Lyclear shampoo lice treatment:a. The voice-over in a TV ad stated, "My friend's recommended an unbeatable treatment for head lice." Small print stated "Two applications...
Date: 9 April 2014
Decision: Upheld

Unchain the Brighton Motorist

A local press ad for Unchain the Brighton Motorist was headed "Unchain democracy" and further text stated "You've seen the Green version ... Now read the truth! RESIDENTS GIVE RED...
Date: 9 April 2014
Decision: Upheld in part

Unite London

A listing on an events website and a post on Unite London's Facebook page advertising a New Years Eve party.a. The events website listing featured the heading "lineup and details for the...
Date: 9 April 2014
Decision: Upheld

Universal Pictures (UK) Ltd

A TV ad for a weight loss programme DVD showed "before" and "after" images of Vicky Pattison whilst the voice-over stated, "Here's Vicky from Geordie Shore before she found...
Date: 9 April 2014
Decision: Upheld

WDFC UK Ltd t/a Wonga

A TV ad for a payday loans company featured an exchange between two puppet characters who stated, "Right, we're going to explain the costs of a Wonga short-term loan", "Some people...
Date: 9 April 2014
Decision: Upheld

Westminster Recliners

a. A magazine ad for recline chairs and beds included the text "Quality Riser Recliners & Adjustable Beds. BUY ONE GET ONE FREE! * Family run business, Matching sofas and chairs,...
Date: 9 April 2014
Decision: Not Upheld

Wren Kitchens Ltd

The website www.wrenkitchens.com for a kitchen manufacturer and retailer, featured a page headed 'Kitchen Price Comparison'. A large graphic headed 'Wren 1st for Kitchens' featured the following...
Date: 9 April 2014
Decision: Upheld


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Posted 2014-04-09 12:30:00