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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 26 March 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

A Share and Sons Ltd t/a SCS

A TV ad, seen on 2 November 2013, for a furniture retailer stated "If you're looking for some really big deals on some really big brands look no further than SCS, where you can save 25% off...
Date: 26 March 2014
Decision: Upheld

Aldi Stores Ltd

A TV ad for Aldi's "Swap and Save" challenge featured shots of a woman going about family life and shopping amongst shots of her speaking directly to the camera. She said, "So I was...
Date: 26 March 2014
Decision: Upheld

Argos Ltd

An Argos radio ad featured a voice-over that stated, "Make it the best Christmas ever with Argos. We've got all of this year's top gifts including Xbox One, Furby, iPad and GHDs. So don't miss...
Date: 26 March 2014
Decision: Not Upheld

Chiltern Railways Company Ltd t/a Chiltern Trains

Two ads for Chiltern Trains:a. A press ad that wrapped around the front and back pages of a newspaper stated "Don't be held to Branson. Anytime Return to London - Virgin: £158, Chiltern:...
Date: 26 March 2014
Decision: Not Upheld

Debbie's Wraps

Two social media posts, for the Ultimate Body Applicator, a body wrap that purported to slim users:a. The first post featured an image of the product, beside which text stated "I HAVE A...
Date: 26 March 2014
Decision: Upheld

Electronic Arts Ltd

a. A TV ad for the computer game Battlefield 4 included a voice-over which stated, "If you're into rushing headlong into chaos, changing the map with one well placed shot, base jumping off of...
Date: 26 March 2014
Decision: Not Upheld

Gallaher Ltd t/a JTI

Three national press ads, for a tobacco producer, regarding the Government's plain pack consultation on cigarette packs:a. Text in the first ad stated "The anti-tobacco groups say that plain...
Date: 26 March 2014
Decision: Upheld in part

Glorious Brands Ltd t/a T3

The website t3haircare.co.uk, which advertised hair styling products, featured product listings for two hairdryers.  The first stated "Featherweight 2Dryer ... 73% Reduction in frizz",...
Date: 26 March 2014
Decision: Upheld

GTSGameServers t/a gtsgameservers.co.uk

A website, www.gtsgameservers.co.uk, for a company that offered protection for game servers, featured text that stated "GTSGaming Anti-DDoS Protection 'It's not a question of knowing if you...
Date: 26 March 2014
Decision: Upheld

Hippodrome Casino Ltd

A regional press ad, in the London Metro, for a job as a bouncer stated "Door Dwarfs required for the Hippodrome Casino, London. The Hippodrome is seeking to create a team of Britain's...
Date: 26 March 2014
Decision: Upheld

Hutchison 3G UK Ltd t/a 3

The results of a mobile phone coverage checker on the website www.three.co.uk. When two complainants entered their postcodes, the results displayed stated "3G coverage. Excellent service. You...
Date: 26 March 2014
Decision: Not Upheld

Microsoft Corporation

A radio ad, for Microsoft Outlook, began with a character who stated, "Ymay ivatepray e-mailway isway onway ofway eirthay usinessbay." The voice-over then stated "Pig Latin may be...
Date: 26 March 2014
Decision: Not Upheld

Mouthwear Technology Ltd t/a Performance Mouthwear UK

A website for Performance Mouthwear UK, www.performancemouthwearuk.co.uk, included a web page headed "HOW IT WORKS". Further text stated "UNCLENCH YOUR JAW & UNLEASH A BETTER...
Date: 26 March 2014
Decision: Upheld

Nuffield Health

Claims on a website for a health care and social enterprise charity, stated "Diseases of the heart and circulatory system are the main causes of death in the UK. But with the right health...
Date: 26 March 2014
Decision: Not Upheld

Outdoor Living UK t/a Highland Spas

Claims on a website for hot tubs, spas and spa accessories, www.highlandspas.co.uk, seen in December 2013, stated on the home page "AquaMax Signature ... was £4995 £2245 ... Winter Sale Over...
Date: 26 March 2014
Decision: Upheld

Phones 4 U Ltd

A web page for a Phones 4 U promotion, was headlined "Free Wireless Speaker With 4G Deals". The web page featured images and a video of the speaker being offered. Text about the promotion...
Date: 26 March 2014
Decision: Not Upheld

Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

A TV ad for the RSPCA Christmas Appeal opened with white on-screen text against a grey background that stated "URGENT CHRISTMAS APPEAL". Smaller text below stated "The RSPCA helps...
Date: 26 March 2014
Decision: Not Upheld

Seagate Technology UK Ltd

A competition on the Seagate UK Facebook page stated "SSHD CHALLENGE ... THE CHALLENGE IS ON! TAKE ON THE CHALLENGE. BE THE BEST. WIN!" A comment posted by the advertiser stated...
Date: 26 March 2014
Decision: Not Upheld

Tesco Stores Ltd

A TV ad for a supermarket featured large on-screen text that stated "THE BIG SALE" and "Amazing savings on big brands".  A number of products were shown at reduced prices,...
Date: 26 March 2014
Decision: Not Upheld

UK Insurance Ltd t/a Churchill

A radio ad for car insurance featured the following exchange between comedian, Dawn French and the brand mascot Churchill, "Eighty?", "Oh Yes", "Eighty?", "That's...
Date: 26 March 2014
Decision: Not Upheld

Vitabiotics Ltd

A web page and press ad for a food supplement, Diabetone, from Vitabiotics Ltd:a. The website for Vitabiotics, www.vitabiotics.com, included a web page in the "Shop Online" section for...
Date: 26 March 2014
Decision: Upheld in part

Volvo Car UK Ltd

A radio ad in the style of a news report featured a voice-over which stated, "Half an inch of snow fell over the UK last night, putting the country in a state of emergency. In Sweden two feet...
Date: 26 March 2014
Decision: Not Upheld


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Posted 2014-03-26 13:06:00