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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 19 March 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Comma Oil & Chemicals Ltd

A website for a company selling automotive supplies, www.commaoil.com, featured a search function entitled "Products Finder". The generated results for the "Mercedes-Benz...
Date: 19 March 2014
Decision: Upheld

Easylife Group Ltd

A national press ad for Power Jump, was headed "Jump start in minutes, without getting out of your car". Text beside a photograph of the product stated "Get your car started in 10 to...
Date: 19 March 2014
Decision: Upheld

Gendermaker.com

A listing on www.amazon.co.uk promoted a "Gender Prediction Test". The ad was headed "Boy of Girl? Pregnancy Baby Gender Prediction Test" and further text stated...
Date: 19 March 2014
Decision: Upheld

Guardian Recovery Ltd

A leaflet, sent to the complainant by fax, for a debt recovery organisation, stated "MAKE YOUR DEBTOR PAY NOT YOU! With a GUARANTEED level of service and over 25 years combined experience let...
Date: 19 March 2014
Decision: Upheld

Inverness Glass Company Ltd t/a Cairngorm Solar Panels

A press ad for solar panels in the Press and Journal, which appeared in November 2013, stated "Heat and Eat this winter ... With ever increasing fuel bills there is no other reason to start...
Date: 19 March 2014
Decision: Not Upheld

Magic Thermodynamic Box Ltd

The website www.magicthermodynamicbox.com advertised a central heating management system. Text stated "How does the Magic Heating Box improve your central heating system? ... Eliminates pump...
Date: 19 March 2014
Decision: Upheld

Marcândi Ltd t/a MadBid

A banner ad and claims on the websites www.uk.madbid.com and http://megabargains24.com/UK/02/?KW=DSPADB&CAMP=A03 for a penny auction website on which users could bid for products by buying...
Date: 19 March 2014
Decision: Upheld in part

Paddy Power plc

An ad for a bookmaker, which appeared in The Sun on Sunday, included an image similar to an Oscar statuette, which had the face of the athlete Oscar Pistorius. Text stated “IT’S OSCAR TIME”, “MONEY...
Date: 19 March 2014
Decision: Upheld

Payment Protection Scotland Ltd

A radio ad, for a payment protection service, stated "Hundreds of people are getting cash in time for Christmas because they claimed back their PPI with Payment Protection Scotland". The...
Date: 19 March 2014
Decision: Not Upheld

Plates for Cars

The website www.platesforcars.co.uk, offering customisable car number plates, stated "Our Online Designer makes it possible to see the exact number plate and size before ordering".  The...
Date: 19 March 2014
Decision: Upheld

Springbok Properties

Three online ads offered properties for sale through Springbok Properties.a. Claims on www.springbokproperties.co.uk first seen on 29 September 2013 and throughout October and November 2013,...
Date: 19 March 2014
Decision: Not Upheld

The Hut.com Ltd t/a Zavvi.com

A claim on the "Delivery information" page of the website www.zavvi.com, seen in late February and early March 2013, stated "FREE UK STANDARD NEXT DAY DELIVERY when you spend over...
Date: 19 March 2014
Decision: Upheld

The Knowledge Academy Ltd

The website www.theknowledgeacademy.com, the provider of online training courses, stated "PRINCE2 Online Training - PRINCE2 Elearning … Free unique Walk-in Clinics to interact face to face...
Date: 19 March 2014
Decision: Not Upheld

Zeetech Services Ltd t/a Canterbury Spine and Health Practice

The website www.idealspinecentre.co.uk promoted Chiropractic services provided by "Dr Christian H E Farthing".A web-page link was headed "MEET THE DOCTOR". Text on that web page...
Date: 19 March 2014
Decision: Upheld

 


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Posted 2014-03-19 09:36:00