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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 12 March 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Argos Ltd

A website listing from Argos on ebay.co.uk, for an internet security product, featured the image of the box which stated "McAFEE TOTAL PROTECTION 2013 … 3 PCs". The listing stated...
Date: 12 March 2014
Decision: Upheld

Deutsche Lufthansa AG t/a Lufthansa German Airlines

A website, www.lufthansa.com, featured text that stated "Luxury, comfort and perfection: welcome to First Class Dubai from £2,999* * First Class return flights including taxes, fees and...
Date: 12 March 2014
Decision: Upheld in part

Highland Titles Ltd

Claims on a website promoting the sale of plots of land in Scotland, www.highlandtitles.com, stated on the home page "... Buy a plot of land in Scotland and become a Laird ... now you can...
Date: 12 March 2014
Decision: Upheld in part

Koch Media Ltd

A TV ad, seen on Watch TV during 'Masterchef Australia' between 7pm and 8pm, for the film 'Thanks for Sharing' began with a shot of a city, followed by quick shots of two billboards featuring women...
Date: 12 March 2014
Decision: Upheld in part

Koch Media Ltd

A TV ad, seen on Channel 4 and E4+1 during or between episodes of 'Everybody Loves Raymond' and 'The Big Bang Theory' at approximately 9:40 am, 11 am and 3:30 pm, for the film 'Thanks for Sharing'...
Date: 12 March 2014
Decision: Upheld in part

Londonplaces Camden Ltd t/a London Homes

A listing on a property listing website stated "**Luxury Double Room **All Bills Included** ... Flat share Angel … £200 pw … Huge DOUBLE ROOM, completely refurbished, all new, just the best...
Date: 12 March 2014
Decision: Upheld

Mondelez UK Ltd

A TV ad for a cake bar showed a young boy sitting at a kitchen table when an animated bear took his hand and they were shown running through a field of wheat, before walking on stilts through a...
Date: 12 March 2014
Decision: Not Upheld

ProSwimwear Ltd t/a proswimwear.co.uk

Text on the home page of an online swimwear retailer, www.proswimwear.co.uk, stated "Europe's Largest Range of Competitive Swimwear".
Date: 12 March 2014
Decision: Not Upheld

Sony Europe Ltd

A website for Sony, www.sony.co.uk, included a web page headed "High-Resolution Audio". Further text stated "Music as you've never heard it before … Remember how HDTV transformed...
Date: 12 March 2014
Decision: Upheld

Ten Motives Ltd

A leaflet for e-cigarettes, which featured the "Ten Motives disposable electronic cigarette" and pictured two versions of the product, stated "The healthier smoking...
Date: 12 March 2014
Decision: Upheld

The Suntanz Company Ltd t/a TanzTanning.co.uk

A website for a tanning company, www.tanztanning.co.uk, stated under the heading "Tan Advice" and sub-header "The Truth About Tanning", "The Myth - Sunbed use causes skin...
Date: 12 March 2014
Decision: Upheld

Tommo Racing

Claims on www.tommoracing.com, a betting tipster website, stated "Recent winners" and listed recent winning horse racing tips. Further text provided additional information about the...
Date: 12 March 2014
Decision: Not Upheld

UK-2 Ltd

An e-mail for a web hosting company, www.uk2.net, stated in the subject header, "Save Up To 50% On Web Hosting: Less than 48 Hours Remaining".In the main body of the ad, it stated...
Date: 12 March 2014
Decision: Upheld

 


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Posted 2014-03-12 09:30:00