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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 19 February 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Abscissa.Com Ltd t/a Jokers Masquerade

A website offering fancy dress costumes, http://m.joke.co.uk, included an ad for an "Adult Golly Costume" that featured various images of a man wearing the product. Underneath the images,... 
Date: 19 February 2014 
Decision: Upheld

Arla Foods Ltd

A TV ad for a range of lactose-free products showed hedgehogs shopping in a supermarket. A voice, over a loudspeaker said, "Listen up hedgehogs, you're not intolerant to dairy, you're just... 
Date: 19 February 2014 
Decision: Not Upheld

Beavers Strip Club & Bar

A regional press ad for a strip club and bar featured an image of a woman from her shoulders to her knees from behind. She was wearing lacy underwear and knee-high boots. Text over the image stated... 
Date: 19 February 2014 
Decision: Upheld

Blue Ocean Outsource Ltd t/a Kreative Client Solutions

An ad on a recruitment website was titled New Business Sales Consultant - London. Canary Wharf, London.  £15,000 - £20,000 per annum, pro-rata, OTE ... Job type: Permanent, full-time". Further... 
Date: 19 February 2014 
Decision: Not Upheld

Dyson Ltd

A TV ad for a vacuum cleaner featured a woman vacuuming with the product, followed by a shot of the extension tube being compacted. In the next shot, the vacuum was seen, without the extension tube... 
Date: 19 February 2014 
Decision: Upheld

giffgaff Ltd

Two video ads promoted a mobile phone network:a. A video ad entitled Different Takes Guts #giffgaffguts, which appeared on YouTube and Facebook, was set in a swimming pool complex. Various people... 
Date: 19 February 2014 
Decision: Upheld in part

Jesta Digital GmbH t/a Jamster

A TV ad for a mobile app, "Nude Scanner 3D", shown during six episodes of Hollyoaks. The ad showed a clothed woman holding an umbrella. A hand appeared which held a mobile phone. The... 
Date: 19 February 2014 
Decision: Upheld in part

Kaizen Clinic Ltd t/a The Kaizen Clinic, The Eczema Cure Clinic & M.E. Treatment Clinic

Four websites, http://metreatmentclinic.com, www.kaizenhomeopathy.co.uk, http://kaizenclinic.co.uk and http://eczemacureclinic.com, for a homeopathy clinic, all featured text that referred to the... 
Date: 19 February 2014 
Decision: Upheld

MLVH Ltd t/a The Royal Purfleet

An ad for The Royal Purfleet hotel, on www.laterooms.com, featured a number of images of the interior of the hotel. 
Date: 19 February 2014 
Decision: Not Upheld

The Healthy House Ltd

A magazine ad and the website www.healthy-house.co.uk promoted electrosmog detectors:a. The magazine ad was headed "Electrosmog - Should you be concerned?". Text below stated "We all... 
Date: 19 February 2014 
Decision: Upheld in part

TNS UK Ltd

A job ad, in a regional newspaper, featured text that stated "Research makes a difference! Are you confident? Do you enjoy meeting people? Then become a market research interviewer conducting... 
Date: 19 February 2014 
Decision: Not Upheld

Unchain the Brighton Motorist

A regional press ad outlined opposition to a council-backed 20 mph scheme. The headline stated "Council declares war on city motorists ...". Bold text below the headline stated "If like other city... 
Date: 19 February 2014 
Decision: Upheld

URBN UK Ltd t/a Urban Outfitters

The website www.urbanoutfitters.co.uk featured a hip flask.  The website stated "F**k My Liver Hip Flask ... Drink like the rebel you are with this F**K My Liver printed hip flask".  Text... 
Date: 19 February 2014 
Decision: Upheld

WHO4 Ltd t/a National Insurance Registration

The website www.nationalinsurance.uk.com advertised its online application service for obtaining a National Insurance Number. In the top left-hand corner of the web page, a logo stated... 
Date: 19 February 2014 
Decision: Not Upheld

WWF-UK

A leaflet, inserted into Moshi Monster magazine, for a WWF fundraising appeal, showed a photograph of a snow leopard and included text that stated "Protect him now. Or lose him forever."... 
Date: 19 February 2014 
Decision: Not Upheld

XT-Tec Ltd t/a pcbattery.co.uk

A website that promoted laptop batteries and adaptors, www.pcbattery.co.uk, listed products in pounds and included text on a page headed "Payment and Shipping" that stated "All... 
Date: 19 February 2014 
Decision: Upheld

 


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Posted 2014-02-19 13:43:00