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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 29 January 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Betclearer Ltd t/a Bet Butler

A website, www.betbutler.co.uk, featured text on the "How it Works" page that stated "Our patented technology compares odds with over 60 different bookmakers around the world. So... 
Date: 29 January 2014 
Decision: Upheld

Cars Galore Ltd t/a wewillbuyyourcar.com

Claims on www.wewillbuyyourcar.com 'We Are Different' page stated "We Are Not 'We Buy Any Car'. Did you know we are the original online car buying service, set up with the principle of... 
Date: 29 January 2014 
Decision: Upheld in part

Colgate-Palmolive (UK) Ltd

Claims on www.colgate.co.uk stated "The new Colgate ProClinical A1500 electric toothbrush is the only toothbrush in the UK with smart sensors that automatically adjust the speed and direction... 
Date: 29 January 2014 
Decision: Upheld

Cycling Scotland

A TV ad for a campaign promoting safer cycling on the road, stated in the voice-over "Not a lot of people know this but you should treat a cyclist the way you treat a horse ... slow down,... 
Date: 29 January 2014 
Decision: Upheld

Dardam Services Ltd t/a No Match

A national press ad, for an electronic cigarette, which appeared under an advertising feature titled "Stub it out for good", which discussed the national stop smoking campaign Stoptober,... 
Date: 29 January 2014 
Decision: Upheld

Designfurn Ltd

The home page of furniture website www.infurn.com showed various items of furniture and home accessories and tabs entitled "Sofas," "Tables," "Lighting," etc., which... 
Date: 29 January 2014 
Decision: Not Upheld

Diageo Great Britain Ltd

Two TV ads promoted Baileys and featured an arrangement of the Dance of the Sugar Plum Fairy from the Nutcracker ballet throughout:a. The ad opened with three women arriving at a party and each... 
Date: 29 January 2014 
Decision: Not Upheld

Genting (Park Lane Mews Hotel) Ltd t/a Park Lane Mews Hotel

An offer seen on a hotel booking website for the Park Lane Mews Hotel stated "Standard Double Room sleeps 2".  The price £325.00 was crossed out and the offer price of £184.00 appeared in... 
Date: 29 January 2014 
Decision: Not Upheld

Instant Cash Loans Ltd t/a The Money Shop

A TV ad for a payday loans company featured a voice-over which stated, "Even with the best training, keeping an eye on our money can be a bit of a tease, and if you're looking at your... 
Date: 29 January 2014 
Decision: Upheld

Landmark Lofts Ltd

A magazine ad and a website, for a building company specialising in loft conversions:a. The magazine ad stated "We provide a comprehensive service and full project management. Our in-house... 
Date: 29 January 2014 
Decision: Not Upheld

Life 'n' Love

A direct mailing for sexual aids and supplements from Life 'n' Love. 
Date: 29 January 2014 
Decision: Upheld

M Blue Ltd

a. The website www.mblue.co.uk, a repair service for devices such as iPhones and iPads, listed website addresses and descriptions for their websites. A step by step guide headed "How it... 
Date: 29 January 2014 
Decision: Upheld

Medi-Direct International Ltd t/a Tower Health

A listing on Amazon.co.uk for TENS Electrode Gloves was headed "TENS Electrode Gloves - For sufferers of Arthritis, Sports Injuries, RSI, Carpel Tunnel Syndrome & Raynauds Syndrome".... 
Date: 29 January 2014 
Decision: Upheld

Nutricia Ltd

A TV ad for follow-on milk featured babies at the beach. Small on-screen text stated "Use follow-on milk as part of a mixed diet from 6 months." The voice-over stated "Your baby is... 
Date: 29 January 2014 
Decision: Upheld

Pretty Woman t/a Fondest Memories

A prize promotion on the website www.fondest-memories.co.uk, stated, "COMPETITION TIME ... Im [sic] giving away a framed 14 x 11 Family personalised Frame to one lucky person ... To enter all... 
Date: 29 January 2014 
Decision: Upheld

Prime Table Games UK t/a Campaign For Fair And Open Gambling

Three parliamentary magazine ads by the Campaign for Fairer Gambling were headlined "pull the plug on bookmakers' addictive roulette machines". The ads made various claims about the Fixed... 
Date: 29 January 2014 
Decision: Upheld in part

Public Health England

A leaflet, also available online as a PDF, that promoted the Human Papillomavirus (HPV) vaccine, featured an image of a mobile phone which included a text message that stated "Had my cervical... 
Date: 29 January 2014 
Decision: Not Upheld

Sonos UK Ltd

A website for Sonos sound systems, www.sonos.com, included a web page headed "PLAY:1" which included text that stated "MINI BUT MIGHTY, No other wireless speaker packs so much deep,... 
Date: 29 January 2014 
Decision: Not Upheld

The Bodyline Clinic Ltd

Claims on the home page of www.bodylineclinic.com, a medical slimming service, under the heading "Welcome to Bodyline Clinic" stated "The specialists in medical weight loss at UK... 
Date: 29 January 2014 
Decision: Upheld

tourettes-tic.co.uk

The website www.tourettes-tic.co.uk, promoted a self-help e-book to treat Tourette's syndrome. Under the heading "How to put a STOP to facial, body & vocal tics" text stated... 
Date: 29 January 2014 
Decision: Upheld

Volkswagen Group UK Ltd

A TV ad for a car brand that featured dogs riding in their owners' cars started and ended with a shot of a small terrier running after a silver car, and was primarily composed of shots of various... 
Date: 29 January 2014 
Decision: Not Upheld

 


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Posted 2014-01-29 11:37:00