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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 08 January 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

1&1 Internet Ltd

Claims on the website www.1and1.co.uk promoted a website design and hosting service. Text stated "1&1 MyWebsite - 30 DAYS FREE TRIAL". Clicking a link labelled "continue"... 
Date: 8 January 2014 
Decision: Upheld

Abacus Lighting Ltd

Claims on www.abacuslight.com stated "World Leaders in lighting … Welcome to Abacus Lighting … For over 55 years, our innovations and creative solutions have put us at the forefront of our... 
Date: 8 January 2014 
Decision: Not Upheld

Aquisitive Ltd

A poster, for a lettings agent, stated "LANDLORDS WOULD YOU LIKE YOUR PROPERTY TO GET THIS LEVEL OF EXPOSURE? Call XXXX XXXXX". Next to the text was an image of a topless women with her... 
Date: 8 January 2014 
Decision: Upheld

British Gas Trading Ltd

A TV ad for British Gas included a voice-over that stated, "At Scottish Gas we're revolutionising the way our customers see their energy. We're upgrading you to Smart Meters. So you get... 
Date: 8 January 2014 
Decision: Not Upheld

British Sky Broadcasting Ltd t/a Sky

A direct mailing, from Sky, included a letter and a booklet. Text on the envelope stated "Let's give Virgin Media a call and see what happens". The booklet was presented in the style of a... 
Date: 8 January 2014 
Decision: Upheld in part

Class Delta Ltd t/a THE PROTEIN WORKS

A website, www.theproteinworks.com, for The Protein Works food supplements included various price claims:a. A page headed "BUY 3, GET 1 FREE … 500G PICK 'N' MIX ON 20 PROTEINS" pictured... 
Date: 8 January 2014 
Decision: Upheld in part

Club Website Ltd

An e-mail, for a Bet Butler promotion, showed an image of a football and a football stadium in the background. Text stated "SIGN UP TODAY FOR YOUR FREE £25 RISK-FREE BET* Join Now". 
Date: 8 January 2014 
Decision: Upheld

CN Creative Ltd t/a Vype

A national press ad for e-cigarettes included an image of a number of packages of the product alongside text that stated "A BIG DEAL FOR SMOKERS Finally there's an e-cigarette that can deliver... 
Date: 8 January 2014 
Decision: Not Upheld

Direct Response Fulfilment plc t/a Jean-Patrique

The website www.jean-patrique.co.uk and an e-mail from Direct Response Fulfilment t/a Jean-Patrique:a. A pop up on entering www.jean-patrique.co.uk stated "3 ways to SAVE up to 90% on your... 
Date: 8 January 2014 
Decision: Upheld

Eaglemoss Publications Ltd

A TV ad for Star Trek: The Official Starships Collection magazine, showed various clips of collector's models. On-screen text stated "Actual collector's models" and the voice-over stated,... 
Date: 8 January 2014 
Decision: Not Upheld

Edustaff West Midlands t/a Edustaff Birmingham

A job vacancy placed on www.guardianjobs.co.uk was headlined "English Teaching Assistant". Text underneath stated "Location: Birmingham, West Midlands Contract type: Contract Salary:... 
Date: 8 January 2014 
Decision: Not Upheld

Expedia.com Ltd

Claims on www.expedia.co.uk, promoted hotel reviews and bookings. The web page for "Kingsway Hotel" showed a review score of 3 ½ stars out of 5. Text stated "Good! 82% of guests... 
Date: 8 January 2014 
Decision: Not Upheld

Flybe Ltd

A local radio ad, for an airline stated, "With Flybe you're better connected. With flights to great destinations direct from Guernsey why not explore a new city ... Flybe, your local... 
Date: 8 January 2014 
Decision: Not Upheld

GlaxoSmithKline UK Ltd

A TV ad and a poster, for Lucozade Sport:a. The TV ad showed two groups of men running on treadmills, who were being monitored by lab equipment and technicians. Superimposed text stated... 
Date: 8 January 2014 
Decision: Upheld

GMB Brighton & Hove Taxi Section

An ad in the Brighton & Hove Independent was headed "Zone it … Don't Blanket!" Below were two road signs, one with text stating "20 CITY WIDE BLANKET LIMIT" with a red cross... 
Date: 8 January 2014 
Decision: Upheld

goldstar9

Various eBay listings for mobile phones that were placed by the seller goldstar9 stated "BRAND NEW" mobile phone in the item name. However, text in the 'item condition' description field... 
Date: 8 January 2014 
Decision: Upheld

Hammonds Furniture Ltd

A magazine ad for a furniture retailer stated "We have the largest range of fitted bedrooms in the UK to choose from". 
Date: 8 January 2014 
Decision: Not Upheld

Headwater Holidays Ltd

A Facebook competition for Headwater Holidays stated "Bootiful PHOTO COMPETITION. Win up for £500 of Cotswold Outdoor vouchers. Just post your best 'bootiful' photo on our Facebook page ...... 
Date: 8 January 2014 
Decision: Upheld

Hydra International Ltd

A website for Hydra International, www.hydra-aqua.com, included a web page advertising "Hydra DW-400". Text included "Use Hydra Duckweed for Duckweed Control & Elimination in... 
Date: 8 January 2014 
Decision: Upheld in part

Indo European Foods Ltd

A local press ad for Indo European Foods Ltd, a food importer/distributer company, stated "Thank you, our valued customers ... Your united efforts rewarded us". Underneath was a photo of... 
Date: 8 January 2014 
Decision: Not Upheld

Kan Kan Ltd t/a Drive Dynamics School of Motoring

Claims on a website, www.drive-dynamics.co.uk, promoting a driving instructor franchise, stated "Franchise Fees from only £50 PER WEEK". Text underneath stated "Limited Offer First... 
Date: 8 January 2014 
Decision: Upheld in part

LCE Ltd t/a Compare the Gold Price

A sponsored search ad and a website for a cash-for-gold comparison service, seen in September and October 2013:a. The sponsored search ad stated "Cash for Gold Comparison - Compare All Major... 
Date: 8 January 2014 
Decision: Upheld

Lions Gate UK Ltd

A TV ad for the 18 classified film 'Filth' featured a number of brief clips from the film including scenes featuring alcohol consumption, partial nudity, sexually suggestive behaviour, vomiting and... 
Date: 8 January 2014 
Decision: Upheld

Loans 2 Go Ltd

Two TV ads for a secured loan against a consumer's vehicle:a. A man stood on his driveway where his car was parked with a "FOR SALE" sign in the windscreen. A voice-over said, "Out... 
Date: 8 January 2014 
Decision: Upheld

L'Oréal (UK) Ltd t/a L'Oréal Paris Men Expert

A national press ad, for a deodorant, featured a close-up image of a shirt and tie on the left-hand side. Inside the collar of the shirt were two boxes with the appearance of clothing labels in... 
Date: 8 January 2014 
Decision: Upheld

Mediablanket Ltd t/a GoCheapLoans

An e-mail, for GoCheapLoans, stated in the subject line "Your Loan Application Update - Important". The e-mail stated "We have been passed your application, please check details... 
Date: 8 January 2014 
Decision: Upheld

Metro Play Ltd t/a metroplay.co.uk

A regional press ad, which featured in the Metro, for an online casino showed an image of Optimus Prime from Transformers holding up a sign, which stated "£30,000 WILL BE WON THIS WEEK ...... 
Date: 8 January 2014 
Decision: Upheld

Monocore Ltd

Claims on www.gonutrition.com stated:a. "BurnMax™ … boost energy levels and increase fat metabolism ... Increases metabolism and fat loss ... BurnMax™ contains 18 active ingredients which work... 
Date: 8 January 2014 
Decision: Upheld

MyCityDeal Ltd t/a Groupon

A promotion, seen on www.groupon.com, offered a mobile phone, accessory kit and contract. The ad stated "Samsung Galaxy S4 for £19 on 24-Month Contract (£29/Month) With 1GB Data, Unlimited... 
Date: 8 January 2014 
Decision: Not Upheld

Nationwide Mobility Ltd

A national press ad, for the Simplicity Walk-In Bath, featured an image of a woman using the product. The image showed the woman positioned on the seat in a reclined position with her legs... 
Date: 8 January 2014 
Decision: Not Upheld

Nissan Motor (GB) Ltd

A TV ad for the Nissan Note featured a soundtrack that seemingly had the lyrics "What's the colour of the next car. It's red you bastard, yeah red you bastard. Don't believe in God, but... 
Date: 8 January 2014 
Decision: Not Upheld

Oxford Biolabs Ltd

The website www.trx2.co.uk promoted a food supplement. Text on the home page stated "TRX2 - Molecular Hair Loss Treatment REGROWS HAIR IN NEARLY 9 OUT OF 10 MEN AND WOMEN*". Text under... 
Date: 8 January 2014 
Decision: Upheld

PepsiCo International Ltd t/a Naked Juice

The website www.nakedjuice.co.uk was headed "NAKED RANGE We're all natural with a pound of the best bare-naked fruits in every 454g bottle, with no added sugar or preservatives - ever".... 
Date: 8 January 2014 
Decision: Upheld

PZ Cussons (UK) Ltd

A website for a toiletries company, www.originalsource.co.uk, contained product pages for various shower gels. Text on the packaging shown on the "MINT AND TEA TREE" product page stated... 
Date: 8 January 2014 
Decision: Not Upheld

Rocks and Co Productions Ltd t/a Rocks & Co.

A teleshopping ad broadcast on Rocks & Co on 1 September 2013 depicted a reverse auction for a Nigerian Aquamarine and Zircon gold ring. On-screen text stated "LAST 10 NOW AT £1,914 P+P... 
Date: 8 January 2014 
Decision: Upheld

Salt Newquay

A Facebook post, a tweet and a listing on an events website, for an event at Salt nightclub in Newquay:a. The Facebook post stated "FIVE REUNION TOUR @ SALT 24.08.13".b. The tweet stated... 
Date: 8 January 2014 
Decision: Upheld

Superdrug Stores plc

Two promotions run by Superdrug Stores plc:a. The first promotion, viewed on the website www.superdrug.com, offered the chance to win tickets to the Buddy Holly show. Text stated "Competition... 
Date: 8 January 2014 
Decision: Upheld in part

TAD Services t/a paylondoncongestion.co.uk

A sponsored search ad on Google and claims on the website paylondoncongestion.co.uk:a. The sponsored search ad was displayed as a search result for the text "congestion charge". Text... 
Date: 8 January 2014 
Decision: Upheld

TalkTalk Telecom Ltd t/a AOL Broadband

A comparison table on www.aolbroadband.co.uk compared AOL, TalkTalk and BT broadband, calls and line rental packages and claimed that AOL and TalkTalks' packages were cheaper than BT's. 
Date: 8 January 2014 
Decision: Upheld

TalkTalk Telecom Ltd

A regional press ad for a TalkTalk telecoms and broadband package stated "BETTER DEAL compared to BT+". The "+" sign was linked to footnote text which stated "Better deal... 
Date: 8 January 2014 
Decision: Upheld

The French Van Man

Claims on www.thefrenchvanman.com, a UK to France van service, featured a list of testimonials in the "references" section. One testimonial, credited to Phillipa and Mark Taylor, stated... 
Date: 8 January 2014 
Decision: Upheld

The Garage Door Company (Europe) Ltd

A website, www.garagedoorco.co.uk, featured text beneath the sub-heading "Thornby Features" that stated " … 10 Years Anti Corrosion Warranty Against Panel Corrosion - Inside and... 
Date: 8 January 2014 
Decision: Upheld

Virgin Media Ltd

Two circulars for Virgin Media's broadband service:a. One circular stated "Over 80% of your neighbourhood is connected".b. A second circular stated "We're in your neighbourhood and... 
Date: 8 January 2014 
Decision: Upheld

Vitabiotics Ltd

A national press ad for a food supplement, Visionace, from Vitabiotics included text which stated "Visionace is a research based formula used by leading UK optometrists". 
Date: 8 January 2014 
Decision: Not Upheld

Water Fuel Cell Ltd

Website for a company marketing a product called "Water Fuel Cell", designed to convert water into HHO gas. The home page (www.waterfuelcell.co.uk) included the headline claim "Save... 
Date: 8 January 2014 
Decision: Upheld

Westone Business Global Ltd

A website, www.westone-business.com, advertising virtual office services stated "Why Choose WestOne Business Group?  Award winning Virtual Office & Virtual Address Mail Forwarding... 
Date: 8 January 2014 
Decision: Upheld

Winstons Supply Company Ltd t/a Nupafeed UK

Two press ads for Nupafeed feed supplements for horses:a. The first ad promoted Nupafeed MAH. Text stated "Stress is the major cause of behavioural problems in horses, so why look to mask... 
Date: 8 January 2014 
Decision: Upheld

YouView TV Ltd

A regional press ad, for a TV service, included the claim "Huge on demand library With free TV and movies". The ad also included the text "Available from BT, TalkTalk and all major... 
Date: 8 January 2014 
Decision: Upheld

 


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Posted 2014-01-08 10:02:00