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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 16 April 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Actegy Health Ltd t/a Actegy

Two ads for the Circulation Booster®:a. Claims which appeared on www.circulationbooster.co.uk in August 2011 stated "Circulation Booster is the ONLY device that has been proved medically* to...
Date: 16 April 2014
Decision: Upheld

Aymes Nutrition International Ltd

The website www.aymes.com, intended for use by health care professionals, stated "AYMES is an independent, British company set up by a team of professionals who, combined, have over 100 years...
Date: 16 April 2014
Decision: Upheld in part

Body Massco Ltd t/a no2surge.co.uk

A website www.no2surge.co.uk for a pre-workout pill stated, "NO2 SURGE … GET YOUR TRIAL NOW", and included a form with the text "TELL US WHERE TO SEND YOUR TRIAL BOTTLE". The...
Date: 16 April 2014
Decision: Upheld

Ernst & Young LLP

Claims on a website for a professional services firm, www.ey.com, stated "The National Equality Standard is a groundbreaking initiative developed for business, by business, which sets clear...
Date: 16 April 2014
Decision: Not Upheld

Fue Hair Clinics Ltd

The website, www.fuehairclinics.co.uk, for hair transplants, stated "OUR PROMISE ... We are the only clinic that can guarantee a pain-free, scar-free hair transplant ... PAIN-FREE PROCEDURE...
Date: 16 April 2014
Decision: Upheld

Hansen & Co (UK) Ltd

A website, www.company4building.com, featured text on the "CASE STUDIES" page that identified the address of a property. The page also included photographs of the interior and exterior of...
Date: 16 April 2014
Decision: Upheld

Made.com Design Ltd

An advertising panel on the London Underground promoted Made.com. Text stated "FURNITURE DIRECT FROM THE MAKERS By the time the average sofa hits the high street it's been marked up by 500%....
Date: 16 April 2014
Decision: Upheld

Nick Freeman Ltd t/a Freeman & Co

Claims on the website www.nickfreemansolicitors.co.uk stated "Freeman & Co is one of the UK's best known criminal law practices, headed by its founder, Nick Freeman ... About Nick Freeman...
Date: 16 April 2014
Decision: Upheld

Norwegian Air Shuttle ASA

An ad on Norwegian Air Shuttle's own website www.norwegian.com/uk stated "THREE-DAY SALE Algarve-Faro, Nice & Palma-Mallorca from/one way £10* incl taxes. Booking period: 12-14 November....
Date: 16 April 2014
Decision: Upheld in part

Trust Deed Scotland Ltd t/a TrustDeedScotland

A TV ad, promoting a trust deed scheme, featured a woman standing in front of a large screen on which a range of moving images and phrases appeared in succession. Text included "STRUGGLING...
Date: 16 April 2014
Decision: Not Upheld

UK Deed Poll Service Ltd t/a UK Deed Poll Service

The website www.ukdps.co.uk promoted deed poll services. Text on the home page stated "The UK's main and most trusted issuer of Deed Poll documentation ... If you wish to change your or your...
Date: 16 April 2014
Decision: Upheld

WDFC UK Ltd t/a wonga.com

A direct mailing for a payday loan company addressed the recipient directly by name and offered short-term loans. Text stated "new customers pay even less.  We're waiving our transmission fee,...
Date: 16 April 2014
Decision: Not Upheld

Wm Morrison Supermarkets plc t/a Morrisons

A video ad, shown during a series of children's nursery rhymes on YouTube, featured images of a number of bottles of spirits. The voice-over stated "These litre bottles of spirits are £15 each...
Date: 16 April 2014
Decision: Upheld


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Posted 2014-04-16 10:40:00