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ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 05 February 2014



by Advertising Standards Authority

(WireNews)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Avonline plc

A website for a satellite broadband provider stated "TOOWAY 'ABSOLUTE'. Limited Time OFFER. Download Speed 20.0Mb. Upload speed 6.0Mb. Monthly Data Allowance UNLIMITED and UNLIMITED at Night... 
Date: 5 February 2014 
Decision: Upheld

End of Life Breakers

A regional press ad, for a car collection and disposal service, stated "£150 Minimum paid. Free Collection. DVLA approved Certificate of Destruction (CoD given)". The ad included logos... 
Date: 5 February 2014 
Decision: Upheld

Express Tax Claims LLP

A website, www.expresstaxclaims.co.uk, for a company offering tax rebate services for construction workers, stated "Average tax refund … No risk, free assessment to find exactly how much... 
Date: 5 February 2014 
Decision: Upheld in part

Hillside (New Media) Ltd t/a bet365

A TV ad and claims on the website www.bet365.com, which promoted a "Free Bet Offer":a. The TV ad included a voice-over that stated, "… back any single winner at four to one or more... 
Date: 5 February 2014 
Decision: Upheld

Homebase Ltd

A direct mailing, for TCP LED light bulbs, featured text that stated "Discover LED lighting today ...". Further text stated "Save up to £146. Average house hold [sic] can save upto... 
Date: 5 February 2014 
Decision: Upheld

Kellogg Marketing and Sales Company (UK) Ltd

A sales promotion on a tube of Pringles crisps stated "Buy 2 cans & get your disco speaker". Small print on the reverse of the can stated "Valid until 31.12.2013 - while stocks... 
Date: 5 February 2014 
Decision: Not Upheld

Mark Williams

A press ad in the Model Engineer magazine, promoting the Blackpool Model Boat Show, stated in large print "The Biggest Trader & Model Attended Show in the Country". Further text... 
Date: 5 February 2014 
Decision: Upheld

Matalan Retail Ltd

Two TV ads, for a clothing retailer's online store, highlighted the advertiser's "click and collect" service:a. The first ad featured a voice-over which stated, "Shop online at... 
Date: 5 February 2014 
Decision: Upheld in part

Nicocigs Ltd

A poster for Nicolites electronic cigarettes. The headline claim stated "KICKS BUTT". Smaller text stated "THE UK'S FAVOURITE ELECTRONIC CIGARETTE. A SMOOTH, SATISFYING FLAVOUR THAT... 
Date: 5 February 2014 
Decision: Upheld

Nutricia Ltd

Four ads, seen in August 2013, promoted a range of formula milk products.a. An online display ad surrounding content on the website www.independent.co.uk featured images of a toddler and a baby. A... 
Date: 5 February 2014 
Decision: Upheld

One.com LDA

The website www.one.com promoted website services. Text on the home page stated "Web hosting - everything included ... Order 1 year free ... No strings attached! You are free to cancel your... 
Date: 5 February 2014 
Decision: Upheld

Optegra UK Ltd

A TV ad for corrective eye surgery featured TV Presenter Ruth Langsford talking about her experience of using the product. She stated, "As a TV Presenter it was so frustrating having to rely... 
Date: 5 February 2014 
Decision: Upheld

Pick Me Up Breakers & Recovery

A regional press ad, for a car disposal company, stated "Cash for cars £150 - £5,000 PRICES GUARANTEED". 
Date: 5 February 2014 
Decision: Upheld

Puronutrition Ltd

a. In a competition run by Puronutrition on Twitter, a post stated "ONLY 30MINS REMAINING!! + FREE GIVEAWAY COMPETITION+ Click the link & enter your email for a chance to WIN! ... Woobox... 
Date: 5 February 2014 
Decision: Upheld

rentchecks.com

Claims on www.rentchecks.com which promoted a checking service for tenants and landlords stated "Rentchecks.com has been a leading provider of pre tenancy & lease intelligence to landlords... 
Date: 5 February 2014 
Decision: Upheld

Stonebridge Associated Colleges Ltd

Claims on a website,www.stonebridge.uk.com, that promoted distance learning college courses, stated "Children and Young People's Workforce.  Our new and exciting Early Learning & Childcare... 
Date: 5 February 2014 
Decision: Upheld

Tesco Stores Ltd

A TV and video-on-demand (VOD) ad for a tablet PC:a.The TV ad showed two young boys looking towards the camera, watching something off screen. The older of the boys said, "Watch, watch."... 
Date: 5 February 2014 
Decision: Not Upheld

Transferwise Ltd

A website for a company that offered foreign currency transfers, included a graph that compared the "True cost of sending 10,000 GBP to EUR" between the advertisers and three competitors.... 
Date: 5 February 2014 
Decision: Upheld

UK CCB Ltd t/a London Gold Refinery

A website, www.londongoldrefinery.co.uk, for gold buying services, featured text that stated "RETURN YOUR ITEMS FOR FREE If you are not happy with our offer, we will happily return your items... 
Date: 5 February 2014 
Decision: Upheld

Warburtons Ltd

A national press ad for Warburtons Ltd stated "No.1 Now London's biggest bakers". 
Date: 5 February 2014 
Decision: Upheld

 


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Posted 2014-02-05 09:38:00