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Northampton Business Directory Launched To Serve Local Business Operators


Local directory, run locally for local businesses and local residents


Published on 07 March 2014



by Press Office

(WireNews)

Northampton, England

A newly launched website, Northampton Business Directory, has been created to benefit local companies in Northampton.

Located on the Internet at www.Northampton-Business-Directory.com, Northampton Business Directory targets likely local customers ready to purchase goods and services through local traders.

According to the website's creator, the Northampton Business Directory will drive traffic to locally owned websites because local people are searching to find nearby businesses. Northampton business owners, who use the Directory to promote their business, will gain more qualified sales leads from people in their immediate geographical area.

Studies have shown that up to 80 percent of shoppers purchase products and services located within 20 miles of their homes whenever possible. The Marketing Sherpa 2012 Marketing Benchmark Report  notes that only 35 percent of business-to-business (B2B) marketers have claimed a local business listing, and a mere 23 percent optimise directory listings for locally-relevant search terms. Business-to-Customer (B2C) marketers score 43 percent and 36 percent for these tactics respectively.

Membership

Northampton Business Directory makes it possible for local businesses to reach local customers – the consumers most likely to purchase from a local company. Through membership, local businesses are able to promote their business more effectively. Local customers using the Northampton Business Directory will find:

  • Reviews from local customers; and
  • Recommendations from their friends and neighbours

One benefit of paid listing within the Northampton Business Directory is the search engine optimisation. Local directory listings create valuable links, which search engines use to rank websites within their search results.

But not all local businesses are small businesses. Even large national companies may have a local presence and will benefit from a local listing with the Northampton Business Directory.

Using reviews and recommendations combined with a winning business listing, customers can quickly decide whether to visit the company's website or its shop locally. 

Member businesses use the Northampton Business Directory to connect with new customers and to communicate more efficiently with existing customers by creating a listing within the Northampton Business Directory.

Northampton Business Directory is currently offering 6 months' free membership with no future obligation. Give it a try today!

Simply register and create a listing, complete with photos, specials, discounts and other vital information.

For more information or to create your own Northampton Business Directory listing visit http://www.northampton-business-directory.com.


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Posted 2014-03-07 07:03:00