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Advice:am Online Advertising



Published on 01 April 2014



by Committee of Advertising Practice

(WireNews)

London, England

Committee of Advertising Practice
Committee of Advertising Practice

Title:    Advice:am Online Advertising
Date:    29 April 2014
Location:    Advertising Standards Authority Limited (The)
Online price (inc 20% VAT) - £204
Invoice price (Inc 20% VAT) - £240

Online marketing communications are now a day-to-day part of most people’s lives.  With this in mind it is extremely important for advertisers not to mislead, harm or offend through advertising that is displayed online.

Book now for a chance to hear specialist advice from CAP on what the rules say and the Advertising Standards Authority (ASA) on how it applies them.

Events Terms and Conditions (opens in a new window)

Description

This seminar will guide you through the ASA’s online remit. Our experts will talk you through the relevant rules of the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) and how they apply to online marketing i.e. advertisements on paid-for (sponsored) searches; social media; companies’ own marketing claims on their own websites and in other non-paid for space they control.

Using a variety of case studies, the seminar will offer you a practical guide to how to get your ads right online.

What will be covered?

  • Overview of ad regulation - how the ASA and CAP work.
  • How the UK Advertising Codes apply to all areas of online marketing.
  • How to make sure your online marketing communications comply
  • Other specific areas: Remit: Identifying marketing communications on websites; User generated content; Customer relations management; Children & Social responsibility.
  • Case studies and examples of ASA adjudications
  • Resources available to marketers and agencies to ensure campaigns comply with the rules
  • Q&A

Unfortunately we cannot answer specific queries regarding individual ad campaigns during the seminar.  This is owing to time constraints during the seminar and the need to make sure the seminar is relevant for all participants. We do have a confidential advice service you can use - Copy Advice Team.

Who should attend?

The seminar will be beneficial for anyone who is involved in commissioning, producing or overseeing online marketing communications as part of a company, organisation or as a sole trader on their own websites.

Venue

Advertising Standards Authority
Mid City Place
71 High Holborn
London
WC1V 6QT
(location map & directions)

Timing

09:00 – Registration and light breakfast refreshments
09:30 – Seminar begins
11:30 – Seminar ends

Cost

Pay Online ~ £204 (£170 + VAT). We accept all major credit and debit cards.

Request an invoice ~ £240 (£200 + VAT). Download the invoice request form and email it back to events@cap.org.uk as soon as possible to guarantee a place.

Group discounts are available for companies with four or more delegates – for further information, please contact me at events@cap.org.uk.

Registering a colleague or paying online for multiple delegates?  Click here for instructions.

Book now!

Session Name: Advice:am Online Advertising
Venue: Advertising Standards Authority Limited (The)
Date: 9:30 AM - 11:30 AM, 29 April 2014

Contacts

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Posted 2014-04-01 13:53:00