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Srilankan Airlines Selects Accelya's Esmash ® To Accurately Measure Their Market Share


SriLankan Airlines chose Accelya's eSmash to accurately monitor their market share in their key markets across the globe


Published on 18 July 2014



by PMG Communication and PR Staff

(WireNews)

Barcelona, Spain

SriLankan Airlines Accelya Group
SriLankan Airlines

SriLankan Airlines, the national carrier of Sri Lanka, chose Accelya’s eSmash to accurately monitor their market share in their key markets across the globe. The airline will use eSmash across Europe, Middle East, Far East and Indian sub-continent, among others.

SriLankan Airlines have doubled its passenger volume in last 4-years and have aggressive plans to grow their passenger count. With eSmash, SriLankan Airlines will be able to monitor their regional as well as global market share by origin & destination, agent, issue month and class. It will also help the regional and station managers to identify their loyal sales agents and prospective agents.

“SriLankan Airlines has been constantly looking for ways and means to expand its reach globally. In this endeavor, we believe eSmash service will provide us accurate information on the airline’s market share; specifying our strength in our prime markets. Thus, we have decided to use eSmash in all our key markets across the globe”, said Mr. Lal Perera, Head of Worldwide Sales, SriLankan Airlines.

“We are confident that eSmash will provide insights to SriLankan Airlines to support them in their expansion plans and manage their global and regional sales strategy”, said Emmanuel de Lassagne, General Manager – Airline Business Intelligence Solutions, Accelya.

Accelya’s eSmash is the most accurate market share analysis solution for airline station managers and sales teams. It is a web-based solution and provides instant information on airline market share versus the competition, at a few clicks. eSmash enables superior decision-making to improve market share and be more competitive.

Over 120 airlines globally use eSmash to monitor their market share.

About Accelya Group

Accelya is a leading provider of financial and business intelligence solutions to the Airline and Travel industry. Accelya helps airline and travel companies manage their financial processes and gain insights into their business performance.

Accelya’s expertise spans across all critical airline financial processes – BSP Processing, Revenue Accounting, Audit & Revenue Recovery, Card Management, Miscellaneous Billing, Cost Management and Business Intelligence. Accelya partners with airlines right from the time a ticket or an air waybill is issued, all the way through its entire financial life cycle, until the data is converted into actionable decision support.

With over 200 airline customers, our operations are spread across 9 countries and Accelya employs over 2000 professionals worldwide.

Accelya has been voted as ‘IT Company of the Year’ at Air Transport News Awards 2014 and ‘Information Technology for the Air Cargo Industry’ at ACW World Air Cargo Awards 2014. Visit us at: http://www.accelya.com

About SriLankan Airlines

Tracing its origins back to 1947, SriLankan Airlines today is the flag carrier airline for Sri Lanka but also the largest international airline serving the Maldives and with a significant presence in southern India too.

It has virtually doubled in size since peace returned to its home country four years ago and plans further substantial expansion to its fleet and network in the next few years.

It now operates a fleet of 21 aircraft – including seven Airbus A320s, five A330-200s and six A340-300s, with an average age of nine years.

Using the airline code UL, it carried 4.7 million passengers last year between its Colombo base and 32 destinations in 20 countries across Asia, Europe and the Middle East, including Oneworld hubs Doha, Hong Kong, London Heathrow, Kuala Lumpur, Moscow Domodedovo and Tokyo Narita, along with Bangkok and Singapore.

SriLankan Airlines joined oneworld airline alliance on May 1st, this year as the first carrier from the Indian subcontinent to become part of any global airline groups. Visit SriLankan Airlines at http://www.srilankan.com


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Posted 2014-07-18 16:39:00