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Video Advertising Market (Excluding AOL/Adap.tv And Google's Properties) Worth $4.4 billion By 2016


Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016 is a new research report available with ReportsnReports.com


Published on 19 February 2014



by Priyank Tiwari

(WireNews)

Dallas, TX

Video ad networks, trafficking platforms and programmatic systems processed $7.2 billion in 2013 multi-screen media spend, an annual increase of 43.6%, as quantified in an inventory, monetization and operations revenue report produced by AccuStream Research.

The report, Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016, delivers a segment-by-segment portrait of the sector’s economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue.

Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory,sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and internationalundertakings.

Video ad networks cleared17.2% of video spend, trafficking platforms delivered the equivalent of 55.9% of sector share, and programmatic systems handled 26.9%.

The digital video advertising industry’sroaring momentum toward workflow efficiency andbig data utilization--enrichinginventory transparency and audience demographics--has resulted in a marketplace rapidly closing the monetization gap across the video ad tech ecosystem, synchronizinginventory and media spend growth.

As buyers increasingly adopt a range of programmatic tools to better manage cross-platform demand, publishers are respondingwith selling tools and issuing RFP’s that address complex criterions for desirableautomatedtrading outcomes.

The digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google’s properties) by year-end 2016.

The Q & A Forums are importantcomplementsto this data-rich study, with insights tendered by the sector’sforemostinnovators: Adobe Primetime, BlackArrow, Blinkx, BrightRoll, Collective, FreeWheel, LiveRail, Martini, DG/MediaMind,Mixpo, SET Media, Rocket Fuel, SpotXChange, Videology, Vindico, Visible Measures, YuMe, Inc. and others.

“This concentrated inventory, spend,business operations andsector analytics report is an investmentvehicle for agencies, brands, publishers, operators, consulting practices, techmedia services firms, VCs and investment banks,” commented research director Paul A. Palumbo.

Order a copy of this report at http://www.reportsnreports.com/Purchase.aspx?name=274314.

Table of Contents for Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016 Report (http://www.reportsnreports.com/reports/274314-video-ad-tech-systems-inventory-clearing-trafficking-spend-and-business-operations-analytics-2014-2016.html) include:

Executive Summary 1
Efficiency and Confidence: the Market Is Optimizing Against Audience Demographics, Screen Device and Impression Transparency 1
Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals 2014 – 2016 1
Digital Video Advertising Ecosystem 2
Digital Video Ad Spend Share by Tech Platform 2013 3
Digital Video Ad Spend: 2008 – 2016 4
Digital Video Ad Spend by Tech Sector: 2013 5
Aggregated Inventory and Media Spend Annual Percentage Change: 2008 – 2013 6
Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts, and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 7
Digital Video Ad Clearing and Trafficking Ecosystem: Market Net Revenue Share  by Technology Segment 2008 - 2016 8

Digital Video Advertising Terminology and Definitions 9

Introduction to the Digital Video Advertising Ecosystem 2014 - 2016 15
Efficiency and confidence: the Market Is Optimizing against Audience Demographics, Screen Device and Impression Transparency 15
Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals 2014 - 201615
Video Ad Spend Summary Totals by Ad Clearing and Trafficking Segment: Unduplicated Spend Analysis 2008 - 2013 19
Video Spend Economics and GRP Economies: Screen Depth Creates More Views, Greater Reach and In-Stream Inventory, Combined with Data-Enhanced Audience/Impression Analytics Brand Advertisers Want 20
Rise of the Machines: Programmatic Systems Touch 27% of Digital Video Spend in 2013, Going Higher in 2014 – 2016 as Publishers Respond to Multi-Platform Buyers 21
Video Ad Serving/Impression Outcomes/Dynamic Creative/Campaign Management 24
IP-Based Authenticated Sign-In is Here, Though Currently a Makeshift Reality: Usage, Present and Future Video Spend Indicators 24
Video CPMs: the Yin and Yang of Big Data, the Cross-Platform Inventory Surge, Greater Audience and Impression Transparency 26
Business Operations and Topline Revenue Recognition; Calculation of Unduplicated Video Ad Spend and Post Publisher Payout “Net” Revenue 26
Video Ad Networks, Tech/Trafficking Platforms, Auctions, Exchanges and RTBs Enable $7.2 Billion in 2013 Video Spend 27
Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 30
Video Inventory/Spend Conclusion: Workflow, Management, Trafficking, Clearing, Audience and Impression Systems plus Data Analytics are in Fact Creating Greater Market Efficiencies 31
A Thriving Ecosystem: Market Entrants, Positions, Technologies and Areas of Solutions Specialization 36
Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Bidding Management, SSPs and DSPs: 2014 36
Video Advertising Networks/Platforms: 2014 39
Video Ad Trafficking Platforms: 2014 39
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: 2014 40
The Video Advertising Ecosystem 2014: Market Positions and Business Models 41
Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 44
Video Advertising Networks, Ad Trafficking, Platforms, Auctions, Exchanges, RTBs:  Domestic/International Reach, Desktop/Mobile/Tablet/Ott Breakout 2013 - 2014 46
Networks, Platforms and Bid Management Systems: Digital Video Inventory nalytics 2008-2013 48
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Access to Inventory 2008 - 2013/2014 50
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing Analysis 2008 - 2013 52
Aggregated Digital Video Media Spend: Relentless Pursuit of Transparency/Efficiency Leads to Supply/Demand Equilibrium 54
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Aggregated Media Spend 2008 - 2013 57
Digital Video Spend Growth by Technology Segment (Networks, Exchanges and Trafficking Platforms): Five-Year CAGRs reveal High Double-Digit Rates 59
Video Ad Trafficking Platforms Deliver 55.9% of Sector Spend in 2013 61
Video Ad Spend Summary Totals by Ad Clearing, Trafficking Segments: 2008 - 2013 63
Digital Video Advertising: Business Models, Inventory Billing/Pricing Models and Business Operations 64
Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 64
Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts, and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 66
Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 69
Net Revenue/Platform Analysis Including AOL-Adap.TV 69
Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 71
Net Revenue Analysis Including AOL-Adap.TV and Google 71
Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 74

Section One 75
Video Ad Networks/Platforms 2008 – 2016: Segment Dynamics 75
Video Ad Networks Manage $1.25 Billion in 2013 Media Spend 76
Video Ad Networks and Platforms: Unduplicated Video Spend Analysis 2008-2013 77
Ad Networks: Video Media Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 80
Video Ad Network Inventory Rose by 74.8% in 2013, Spend by 57.9% 81
Video Ad Networks 2008 - 2013: Inventory and Spend Growth 81
Five Year Analysis of Video Ad Network eCPMs Reflect Inventory Availability, Formats Supported (and Monetized) Plus Device Proliferation 84
Video Ad Network CPM Analysis: 2008 - 2013 84
Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 86
Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 87
Video Ad Networks 2008 – 2016: Media Operations and Total Platform Revenue 89
Video Advertising Networks/Platforms: Annual Platform Revenue and Forecast 2008 - 201690
Video Advertising Networks/Platforms: Post Publisher Payout Gross Margin Analysis 2008 - 2013 94
Video Advertising Networks/Platforms: Total Platform Revenue and Forecast Analysis 2008 - 2016 95
Q & A FORUM: EXECUTIVE EXCHANGE 96
BLINKX 96
JUN GROUP 102
MARTINI 109
NDN (News Distribution Network) 115
SETMEDIA 120
SUNDAYSKY 126
TREMOR VIDEO 131
VISIBLE MEASURES 136
YUME INC. 145

Section Two 152
Video Ad Trafficking and Tech Platforms 2008 – 2016: Segment Dynamics 152
Video Ad Trafficking Platforms Deliver $4 Billion in Video Ad Spend in 2013 153
Video Ad Trafficking Segment: Unduplicated Media Spend Analysis 2008 - 2013 154
Video Ad Trafficking Platforms Projected to Deliver $6.8 Billion in Video Spend  by 2016156
Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 158
Summary In-Banner Video Spend and eCPM Analysis: 2013 159
Summary In-Stream Video Spend and eCPM Analysis: 2013 159
Video Ad Trafficking Platforms: Inventory and Spend Growth 161
Video Ad Trafficking Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 162
Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013 164
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Total Inventory and In-Banner Video Share 2008 - 2013 165
Video Ad Trafficking Tech Solutions Score $636.8 Million in 2013 Platform Revenue166
Ad Trafficking and Management Platform Revenue: 2008 - 2016 168
Video Ad Trafficking/Platforms/Analytics/Services: Total Platform/Topline Revenue Analysis with Forecasts 2008 - 2016 169
Video Ad Trafficking/Platforms/Analytics/Services 2008 - 2013: Gross Margin and Topline Revenue Analysis 2008 – 2013 170
Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172
Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172
Q & A FORUM: EXECUTIVE EXCHANGE 173
ADOBE PRIMETIME 173
adRise 178
BLACKARROW 182
DYNAMIX 189
DG/MediaMind 192
FREEWHEEL 199
JWPLAYER 209
MIXPO 212
POINTROLL 219
VINDICO 225

Section Three 231
Video Advertising Auctions, Exchanges and RTBs 2008-2016: Segment Dynamics 231
In a Deeply Screened World, Automation Reduces Complexity 231
Automated/Programmatic Video Ad Spend at $1.96 Billion in 2013, up 60.6% 235
Summary Totals by Video Ad Clearing Segment: Auctions, Exchanges, RTBs and Bid Management: Unduplicated Spend Analysis 2008 - 2013 236
Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 237
Auctions, Exchanges and RTB Efficiencies Are Driving the Segment toward Inventory and Spend Growth Equilibrium 238
Digital Video Auctions, Exchanges and RTBs 2008 - 2013: Inventory and Spend Analysis 239
Video Ad Networks 2008 - 2013: Inventory and Spend Growth 241
Video Ad Trafficking Platforms: Inventory and Spend Growth 241
Auction and Exchange Video Inventory Surpasses 436 Billion in 2013 241
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Unduplicated Inventory, Spend and eCPM by Transaction Solution 2008 - 2013 242
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Media Spend Value by Solution 2008 - 2013 243
Video Auction, Exchange and RTB Net Revenue Analytics 2008 – 2013 244
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2013: Gross Margin and Media Clearing-Related Revenue Analysis 245
Exchanges and Programmatic Trading Net Revenue Analysis: 2008 - 2013 246
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 247
Auctions, Exchanges and RTBs: Net Revenue Comparisons 2008 - 2016 248
Excluding Google Properties, the Independent Auction, Exchange and RTB Market Segment Is Forecast to Generate Net Revenue of $1 Billion in 2014 251
Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 252
Q & A FORUM: EXECUTIVE EXCHANGE 253
BRIGHTROLL 253
COLLECTIVE 260
KITARA MEDIA 265
LIVERAIL 269
MADISON LOGIC 275
ROCKET FUEL 280
SPOTXCHANGE 285
VIDEOLOGY 292

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Posted 2014-02-19 13:25:00