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Stevia And Reduced Sugar Market Analysis For 2014 & Beyond

Stevia: Adding Value Through Natural - The Resurgence of Reduced Sugar is the new market research report available with ReportsnReports.com

Published on 13 February 2014

Discover the World Of Judaica

by Priyank Tiwari


Dallas, TX

Stevia has fast gained presence as the first natural, healthy sweetener. This briefing explores stevia-related innovation in 2013 and highlights technological advances including steviol glycoside blends and further reducing sugar content to 50% to improve the taste profile. Stevia’s potential as a weight management ingredient is also analysed by assessing the rise in reduced sugar carbonate consumption, and hence drop in calorie intake, if just 20% of regular carbonates were reformulated.

Stevia: Adding Value Through Natural - The Resurgence of Reduced Sugar global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents for the report "Stevia: Adding Value Through Natural - The Resurgence of Reduced Sugar":


Scope (1)

Scope (2)

Objectives of global briefing

Key findings

Better for you (BFY) shows reinvigorated growth in 2013

Latin America’s share of reduced sugar sees the largest rise

Rapid evolution for the “Holy Grail” sweetener

Timeline for steviol glycosides

Four platforms on which stevia can add value

What consumers t hink of low-calorie soft d rinks

Key stevia developments in beverages in 2013

Key stevia developments in food in 2013

The use of stevia in zero calorie drinks: taste is still an issue

Food and drink categories with stevia variants

Stevia’s Potential in Reduced Sugar Beverages

Reduced sugar beverages witness stronger growth than food

Focus on countries with high intake of reduced sugar soft drinks

Argentina consumes the most reduced sugar soft drinks

Domestic players often first to venture into using stevia

Stevia-sweetened beverages have reached mass market

Case study: TCCC adds value through reformulating key brands

Conventional Sprite only sweetened with stevia in select markets

TCCC launches stevia -sweetened Coca-Cola Life in Argentina

Coca-Cola Life offers 50% sugar reduction

TCCC applies a similar strategy to Glacéau vitaminwater

TCCC makes stevia conventional

Technological Advances and Health

New technologies in sugar reduction: 50 is the new 30

Is Reb M ( Reb X) the new Reb A?

New technologies: HPP could be a new avenue for stevia

Stevia’s E-number (E960) will not halt growth

Reformulation has potential to lead to reduction of calorie intake

Overweight and obese comprises 30% of global population

Diabetes prevalence on the rise in emerging markets


Manufacturers should focus on reformulating carbonates

Potential for reduced sugar carbonates to flourish

Grow awareness in Latin America and Asia Pacific

How to grow BFY reduced sugar through stevia


Additional facts about stevia

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

Explore more reports on the food and beverages industry at http://www.reportsnreports.com/market-research/food-and-beverages.

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Posted 2014-02-13 08:48:00